Paul Valentine
Driving product discovery and sales of Paul Valentine's holiday advent calendar during peak season
The Objective
Paul Valentine is an eCommerce brand offering high quality watches and jewellery at affordable prices. Ahead of the seasonal period, the brand came to TikTok to drive sales of its advent calendar.
The Solution
Paul Valentine opted to run one of our newest lower funnel solutions built for eCommerce advertisers, Video Shopping Ads (VSA). VSA are shoppaple smart video creatives appearing in users’ For You feed, that maximise lower funnel performance. This ad solution is built to amplify product discovery, purchase intent, and conversion with smarter, intent-based targeting and advanced creative functionalities.
In a test and learn approach, Paul Valentine created numerous ad sets which featured different creatives including creator videos and some of the best performing user-generated content, all promoting its best selling product. Shifting from its usual targeting approach of females only, the brand tested an ad set that targeted both genders, which led to the strongest results of the campaign.
The Results
For Paul Valentine, the most important KPI for its VSA campaign was to achieve a ROAS greater than 3.2, and the brand did just that with a ROAS of 6.04. When compared against previous campaigns this was a whopping 25% increase in ROAS. To top it off, the click-through rate increased by 32% when compared against previous campaign results.
The success of this campaign is thanks to different teams working together - content buying team, creative team, performance marketing and our TikTok account managers - to deliver the best possible creatives merging entertainment with eCommerce, and creating a better user experience by facilitating shopping within the app itself.
