How it works
Goals
Industries
Products
Resources

Boost conversions

Turn attention into increased conversions

Drive action and achieve results with TikTok's powerful performance solutions.

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dress

Dress

$36

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5.6%

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How TikTok helps increase conversions

Game

Get game-changing results

In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it.

Source
Storefront

The essential storefront

65% of TikTok users have followed or made a purchase from a brand they found through TikTok.

Source
Active Community

An active community

92% of TikTok users take some action following the content they see.

Source

Ads that drive conversion

Spark Ads
Web Conversion Ads

Tap into the TikTok community

Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, increase conversions and enhance performance.

Spark Ads

Tap into the TikTok community
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, increase conversions and enhance performance.

Learn more

Web Conversion Ads

Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page. Implementing conversion rate optimization strategies helps boost your overall performance.

Learn more

Tips for TikTok success

Follow the fundamentals

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TikTok Fundamentals is our three-part performance marketing framework to set up your campaigns for success and drive conversions with TikTok ads.

Learn more

Reach high-intent users

Strengthen attribution

Creative ad content that drives conversions

Connect with TikTok trends

#fashion

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, supporting your efforts to drive conversions.

Learn about trends

Hold attention with stimulation

Build with sound

Case studies on increasing conversions

Monos

The Canadian lifestyle brand exceeded its goals using In-Feed Ads, Spark Ads, Video Shopping Ads, Interactive Add-Ons, and creator-led assets.

See case study

Hawkers

The sunglasses brand increased ROAS and conversion rates while reducing CPA with a campaign featuring sleek ad creative and Value Based Optimization.

See case study

DIBS Beauty

The direct-to-consumer beauty brand utilized TikTok's Automatic Search Placement to achieve a 6X increase in conversion rate compared to non-search ads.

See case study

Constellation Software

The marketing tech company used Smart Performance Campaign and In-Feed Ads to generate more than 600 website conversions and 1.9 million impressions.

See full case study

More ways TikTok can help grow your business

Generate leads

Drive engagement

Expand your reach

Attract new customers

Promote your app

Increase sales

Additional resources

rocket in CTA comp in How it works page
Ready to boost conversions with TikTok?

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