Blog & events

What’s new on
TikTok for Business

Dig into everything fresh and exciting going on in the TikTok for Business world, from news to events and so much more.

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Highlights

What's New TikTok

What's Next: Gaming Trend Report

A deep-dive into new consumer behaviors and shifts in gaming culture on TikTok, with the goal of helping brands understand how they can engage with our vibrant gaming community and create successful gaming content on our platform.

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TikTok Works: Ads on TikTok drive business impact

Learn how ads on TikTok drive business results. The new series TikTok Works explores three ways you can see TikTok ads at work.

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Branded Mission demo

Introducing Branded Mission

Branded Mission is an industry-first solution enabling advertisers to crowdsource content from TikTok creators. New Top Feed and TopView CPM buying methods boost brand awareness.

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Audience Insights: Explore TikTok user interests, behaviors and demographics to maximize results and find new ways to scale

Introducing Audience Insights: Maximize results and scale

Explore user interests, discover aggregate audience information and strengthen your audience planning workflow with data to bring your audience persona to life.

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Articles

Here’s the latest

TikTok Marketing Partners: Brand Safety & Suitability
Measurement Partners

Introducing TikTok's Brand Safety and Suitability Partners

The TikTok Marketing Partners Program is proud to announce its first group of badged Measurement Partners with a new specialty in Brand Safety and Suitability. All three partners have built solutions that help to safeguard advertising on TikTok.
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Insights

How TikTok drives offline sales impact for advertisers

Read how TikTok executed a series of NCSolutions offline sales lift studies in the US and a suite of marketing mix modeling meta analyses across the globe in partnership with Nielsen.
Events

Explore our events

TTW World New Products and Solutions

May 2023

Global

TikTok World 2023: Changing the game starts with learning how to play

Welcome to TikTok World 2023! Start solving your biggest business challenges — from building brand love to sparking creativity and driving sales. Explore our latest solutions for you.

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Nov 2022

Global

TikTok Made Me Play It

TikTok's groundbreaking #ForYouSummit seamlessly married the online and real-life events experience. The event was hosted by content creator Khalid Al Ameri and included an opening session with Shant Oknayan, General Manager for Global Business Solutions, TikTok for Business METAP and EE and Gary Vaynerchuk, Serial Entrepreneur, Chairman of VaynerX and CEO of VaynerMedia!

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Sep 2021

SEA

TikTok: The Stage

The Stage was a two day conference and exhibition event where we invited the TikTok marketing ecosystem to come together to learn, network and share everything and anything TikTok For Business.

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