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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
natures own banner
  • +311%

    Uplift on GMV*

  • +436%

    Uplift on orders*

  • 2.5x

    ROI*

May 08, 2025
Nature's Own x Energy Team

Malaysian instant food manufacturer leverages Affiliate Creatives for Ads (ACA) to achieve 311% GMV Growth on GMV Max campaign
Untitled design - 2026-05-27T103240.099
  • 22.7M

    click-through rate

  • 696%

    of users watched at least one in-game ad

  • 1,103%

    achieved target D0 ROAS bid

May 29, 2026
Virgin Voyages

Bringing 1,000 creators "on board" to create a cultural moment
All Case Studies (94)
linh anh thumbnail
  • 60%

    increase in Lead Volume

  • 48%

    lower Cost per Lead

  • 32%

    lower Cost per Qualified Lead

September 07, 2026
Linh Anh

How Linh Anh Beauty Clinic increased lead volume by 85% with Multiple Location Selection
Zema Asset
  • 410%

    uplift in lead volume

  • 37%

    lower cost per qualified lead

  • 32%

    lower cost per booking

September 03, 2026
Zema Beauty Care

How Zema Achieved 410% More Leads with Smart+ Lead Generation's Multiple Location Selection
AutoScout24 Banner
  • 7.8%

    lift in ad recall

  • 5.26%

    incremental lift in in-app searches

  • 18.35%

    more incremental lift in app installs

June 15, 2026
AutoScout24

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study
McFIT Banner
  • 35.7%

    lift in ad recall

  • 14.96%

    add-to-cart growth

  • 14.47%

    complete payment growth

June 02, 2026
McFIT

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
Suburbia Symphony
  • +147%

    Video Views

  • 6.4x

    Higher Engagement

  • 14x

    Higher CTR

December 17, 2025
Suburbia Symphony

Transforming Black Days with a Symphony-powered TopView that drove instant visibility and performance
Dhumy Thumbnail
  • -43%

    Lower CPA*

  • +15%

    Higher CVR*

  • +8.8%

    Higher CTR*

November 06, 2025
Dhumy

Capturing high quality leads in the Education industry
Mastercard Cover Image
  • 4.8%

    increase in Ad Recall

  • ~20M

    Impressions

  • ~20K

    H5 Carousel Image Views

July 02, 2025
Mastercard

How Mastercard Singapore used TikTok to champion autism awareness
How Kredivo optimized loan approvals using TikTok Smart+ solutions
  • 13%

    drop in cost per unique loan approval

  • 62%

    increase in conversion rate from clicks

  • 5%

    lift in click-through rate

June 26, 2025
Scaling Kredivo loan approvals efficiently with Smart+ and TikTok One

Kredivo boosts loan approvals with AI-powered Smart+ App Promotion
MCCY Spark Ads Cover Image
  • +18%

    uplift in Click-Through Rate

  • 21%

    drop in Cost Per Click

  • 19%

    decrease in Cost Per Landing Page View

May 22, 2025
Ministry of Culture, Community & Youth

How TikTok's Smart+ Spark Ads enhanced MCCY's Landing Page View performance and raised volunteer engagement
natures own banner
  • +311%

    Uplift on GMV*

  • +436%

    Uplift on orders*

  • 2.5x

    ROI*

May 08, 2025
Nature's Own x Energy Team

Malaysian instant food manufacturer leverages Affiliate Creatives for Ads (ACA) to achieve 311% GMV Growth on GMV Max campaign
Nestle Banner
  • 3.9%

    lift in ad recall

  • 7.3%

    lift in ad familiarity

  • 6.5%

    lift in intent

March 10, 2025
Nestle

Driving brand awareness in multiple markets with TikTok’s Branded Missions
Sentosa Double Up Campaign Banner
  • -59%

    Cost per Landing Page View

  • 129%

    Increase in Landing Page Views

  • -20%

    Cost per Click

February 27, 2025
Sentosa

TikTok’s AI-driven Smart+ campaigns help Sentosa optimize Landing Page View (LPV) performance