See our success stories
TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
Our success spotlight
Toyota
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
See case studyDiscover more success stories from across TikTok
AutoScout24
By combining always-on performance activity with a Unified Lift Study, AutoScout24 demonstrates TikTok's ability to boost app installs while delivering measurable brand impact.
McFIT
A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
Suburbia Symphony
Transforming Black Days with a Symphony-powered TopView that drove instant visibility and performance
Mastercard
How Mastercard Singapore used TikTok to champion autism awareness
Scaling Kredivo loan approvals efficiently with Smart+ and TikTok One
Kredivo boosts loan approvals with AI-powered Smart+ App Promotion
Ministry of Culture, Community & Youth
How TikTok's Smart+ Spark Ads enhanced MCCY's Landing Page View performance and raised volunteer engagement
Nature's Own x Energy Team
Malaysian instant food manufacturer leverages Affiliate Creatives for Ads (ACA) to achieve 311% GMV Growth on GMV Max campaign
Nestle
Driving brand awareness in multiple markets with TikTok’s Branded Missions
Sentosa
TikTok’s AI-driven Smart+ campaigns help Sentosa optimize Landing Page View (LPV) performance
SEVA
SEVA records a 57% drop in cost per lead with a Smart+ Lead Generation campaign
EZiD Singapore
Singapore-based interior renovation platform drives -25.7% lower CPA with Lookalike Audience and Lookalike Audience targeting on lead generation ads
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