Ortal Digital

The objective

Expanding Reach and Enhancing Creative Campaigns as an Agency Partner

Ortal Digital, established in 2012 by Ortal Cohen in Israel, has grown from a small freelance PPC agency into one of the nation’s premier digital performance agencies. Now a performance agency that also produces in-house creative, Ortal employs a team of over 20 professionals and offers a wide array of digital services, including PPC campaign management, web design, creative copywriting, and video production. Guided by the mantra "We are here to do good," Ortal Digital’s mission is to elevate the businesses they partner with by driving sustainable growth and delivering measurable success.

As TikTok was beginning to make waves in the advertising world, Ortal Digital recognized an opportunity to leverage the platform’s unique strengths for their clients. The objective was threefold: first, to expand their clients’ reach by tapping into TikTok’s rapidly growing user base; second, to enhance the creative impact of their campaigns by utilizing TikTok’s innovative video formats and ad products; and third, to position their clients as early adopters on TikTok, thereby establishing a competitive advantage in their respective markets.

By incorporating TikTok into their strategic planning, Ortal Digital aimed to diversify their clients' marketing efforts, enabling them to connect with younger, more dynamic audiences that were otherwise difficult to reach through traditional digital channels.

The agency set out to not only meet but exceed their client's business goals, focusing on objectives such as online sales, lead generation, and app installs, while also fostering a deeper brand connection with users through highly engaging content. As a performance agency that produces all creative in-house, we ensure that every campaign is both strategically driven and creatively crafted to achieve outstanding results.

The overarching goal was to harness TikTok’s potential to drive tangible business outcomes for their clients, ensuring they were maximizing their clients' business results while expanding their reach and engagement.

The solution

Leveraging TikTok's Video Creativity and Strategic Partnerships

Ortal Digital’s collaboration with TikTok began at the earliest possible moment when TikTok Ads became available in Israel. From the outset, the agency worked closely with TikTok’s partner managers, receiving valuable guidance and best practices that helped them navigate the new platform. This strategic partnership enabled Ortal Digital to quickly adapt and optimize their campaigns, ensuring they were maximizing their clients' business results while expanding their reach and engagement.

What sets TikTok apart for Ortal Digital is its leadership in video creativity. TikTok consistently sets trends in video editing styles and content types, which Ortal Digital closely follows to implement across their other advertising channels. The agency sees TikTok as a crucial step in the customer journey, where both organic and paid campaigns play a vital role in driving brand awareness and conversions.

In terms of ad products, Ortal Digital found TikTok's online sales and lead generation campaigns, as well as app install campaigns, particularly effective for their clients, leading to significant growth in sales and improved ROI. The agency’s focus on creative, engaging, and original content, which Ortal Digital produces completely in-house, has been key to their success, aligning perfectly with TikTok's fast-paced, creative-driven environment.

The results

Enhancing Competitive Edge and Reaching New Heights

Since integrating TikTok into their digital marketing strategies, Ortal Digital has achieved significant results, including 34x growth on the platform within a single year and has managed over $300K on the platform in 2024 to date. The platform has enabled the agency to diversify their clients' marketing budgets, allowing them to reach new, more creative audiences. Additionally, Ortal Digital's early adoption of TikTok has given their clients a significant competitive edge, as they were among the first in their verticals to establish a presence on the platform.

The strategic use of TikTok has helped Ortal Digital achieve their key objectives, driving growth and enhancing the effectiveness of their digital campaigns. The agency continues to refine their approach, drawing on their deep understanding of TikTok’s creative potential and leveraging it to deliver outstanding results for their clients.

Ortal Digital’s experience with TikTok has reinforced the importance of creativity in digital advertising. While technical expertise was once the driving force behind digital performance, creativity has now taken the lead. Ortal Digital values TikTok for pushing them to continually improve and perfect their campaign strategies, ensuring that their clients' ads stand out in an increasingly crowded marketplace.