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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (1977)
Comfy thumbnail
  • +36%

    ROAS vs. standard Catalog Ads campaign

  • -53%

    Cost per purchase (CPA)

  • 2.8x

    More purchases (+176%)

October 15, 2026
COMFY

Boosting Catalog Ads performance and driving a 36% ROAS increase through GA4 data optimization
DZIK® X Śliwiński Media Thumbnail TikTok SMB Case Study
  • 237.9%

    increase in ROAS

  • -68%

    cost per purchase

  • +8.5%

    average order value

October 14, 2026
DZIK® x Śliwiński Media

Building an effective TikTok sales strategy from a loyal fan base
BVG x GUD.berlin Thumbnail TikTok SMB Case Study
  • -38%

    cost per engagement

  • +70%

    watch time

  • -15%

    CPM

October 14, 2026
BVG x GUD.berlin

Achieving outstanding engagement with a TikTok-native creative strategy
Nurofen Thumb
  • +9.5%

    sales uplift (Creator Asset)

  • +€62K

    incremental value (Creator Asset)

  • €2.4x

    ROI (Creator Asset)

October 13, 2026
Nurofen

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.
YUBO
  • +6pts

    ROAS uplift, while maintaining the same level of TikTok media investment

  • +50%

    increase in Value-Based Optimization campaigns

  • +6%

    D7 ROAS increased from 20% to 26%

October 12, 2026
Yubo

Increasing D7 ROAS with a combined Value-Based Optimization strategy
Turtlebox
  • 45%

    increase in conversions

  • 74%

    increase in ROAS

  • 31%

    reduction in cost per conversion

October 12, 2026
Turtlebox

Turning TikTok's halo effect into measurable conversion growth for Turtlebox
seaworld-thumbnail
  • +31%

    ad recall

  • 1.97

    incremental ROAS

  • +9%

    incremental purchases

October 08, 2026
SeaWorld

Driving brand awareness and ticket sales with creator-led content and Smart+ Web.
Snackverse Thumbnail TikTok SMB Case Study
  • 3M+

    impressions

  • 500k

    reach

  • 1.4

    ROAS

October 07, 2026
Snackverse

Building long-term success on TikTok with native content and WooCommerce extension
Talenti on TikTok for Business
  • 87%

    exclusive reach rate

  • 1.4X

    stronger lift in awareness vs. industry benchmark

  • 4.7X

    stronger lift in intent vs. industry benchmark

October 06, 2026
Talenti

Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok
Dossier-v2
  • 362%

    increase conversion rate

  • 311%

    increase new buyer rate

  • 52%

    increase average order value

October 01, 2026
Dossier

Formulating higher conversion rates with Smart+ and GMV Max
Untitled Design (17)
  • 5.9%

    Brand Awareness Lift (surpassing European Beauty benchmarks)

  • 32.6%

    Share of All New Customers (Top Paid Channel Driver)

  • 16.7%

    Web Purchase Lift (Conversion Lift Study)

September 29, 2026
Niche Beauty Lab

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain
JBL Thumbnail
  • +24%

    watchtime vs. TikTok avg.

  • +53%

    VTR 6-sec vs. TikTok avg.

  • 5M+

    impressions (Berlin & Munich over 4 weeks)

September 28, 2026
JBL

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.