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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (1969)
seaworld-thumbnail
  • +31%

    ad recall

  • 1.97

    incremental ROAS

  • +9%

    incremental purchases

October 08, 2026
SeaWorld

Driving brand awareness and ticket sales with creator-led content and Smart+ Web.
Snackverse Thumbnail TikTok SMB Case Study
  • 3M+

    impressions

  • 500k

    reach

  • 1.4

    ROAS

October 07, 2026
Snackverse

Building long-term success on TikTok with native content and WooCommerce extension
Talenti on TikTok for Business
  • 87%

    exclusive reach rate

  • 1.4X

    stronger lift in awareness vs. industry benchmark

  • 4.7X

    stronger lift in intent vs. industry benchmark

October 06, 2026
Talenti

Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok
Dossier-v2
  • 362%

    increase conversion rate

  • 311%

    increase new buyer rate

  • 52%

    increase average order value

October 01, 2026
Dossier

Formulating higher conversion rates with Smart+ and GMV Max
JBL Thumbnail
  • +24%

    watchtime vs. TikTok avg.

  • +53%

    VTR 6-sec vs. TikTok avg.

  • 5M+

    impressions (Berlin & Munich over 4 weeks)

September 28, 2026
JBL

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
Somersby 3xZERO Thumbnail
  • +21.3%

    Ad Recall lift

  • +14.4%

    Awareness lift

  • +5.6%

    Purchase Intent lift

September 25, 2026
Somersby

Delivering outstanding brand lifts with native creative and Spark Ads.
Target
  • 68.3M

    users reached in a single day with TopReach

  • 8X

    improvement in Omni Conversion Lift sale over sale

  • 2X

    higher blended ROAS from Creator-Led Package creative

September 24, 2026
Target

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment
Cover-Image-V2
  • 55M+

    campaign views

  • +5.4%

    lift in ad recall

  • +3.3%

    lift in usage intention

September 23, 2026
Kleinanzeigen

From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.
A&O Thumbnail
  • 30M+

    impressions

  • 820

    new bookings

  • 8.2%

    lift in ad recall

September 23, 2026
a&o Hostels

Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.
images
  • 34.8M

    campaign impressions

  • 26.9M

    campaign reach

  • 12.63%

    engagement rate

September 23, 2026
Duolingo

A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.
maxresdefault
  • 65M

    campaign impressions

  • 14K

    new followers

  • 254K

    views for 1 UGC post

September 23, 2026
KFC

Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.
Cover image 01
  • 99M+

    campaign views

  • 23,262

    course registrations

  • +23%

    increase in Gen Z customers

September 23, 2026
BARMER

How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults