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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (1966)
- 362%
increase conversion rate
- 311%
increase new buyer rate
- 52%
increase average order value
Dossier
Formulating higher conversion rates with Smart+ and GMV Max
- Makeup & beauty
- Solutions (2)
- +24%
watchtime vs. TikTok avg.
- +53%
VTR 6-sec vs. TikTok avg.
- 5M+
impressions (Berlin & Munich over 4 weeks)
JBL
JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
- Technology
- Solutions (7)
- +21.3%
Ad Recall lift
- +14.4%
Awareness lift
- +5.6%
Purchase Intent lift
Somersby
Delivering outstanding brand lifts with native creative and Spark Ads.
- Food & beverage
- Solutions (8)
- 68.3M
users reached in a single day with TopReach
- 8X
improvement in Omni Conversion Lift sale over sale
- 2X
higher blended ROAS from Creator-Led Package creative
Target
Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment
- Retail
- Solutions (17)
- 55M+
campaign views
- +5.4%
lift in ad recall
- +3.3%
lift in usage intention
Kleinanzeigen
From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.
- Retail
- E-commerce
- Solutions (3)
- 30M+
impressions
- 820
new bookings
- 8.2%
lift in ad recall
a&o Hostels
Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.
- Travel
- Solutions (3)
- 34.8M
campaign impressions
- 26.9M
campaign reach
- 12.63%
engagement rate
Duolingo
A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.
- Education
- Mobile apps
- Solutions (2)
- 65M
campaign impressions
- 14K
new followers
- 254K
views for 1 UGC post
KFC
Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.
- Food & beverage
- Solutions (2)
- 99M+
campaign views
- 23,262
course registrations
- +23%
increase in Gen Z customers
BARMER
How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults
- Healthcare & pharmaceutical
- Solutions (2)
- 15%
lift in Ad Recall among Gen Z and Millenial audiences
- 2.56x
increase in CTR
- 85%
increase in app downloads over campaign period
Strava
Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign
- Mobile apps
- Solutions (6)
- 3X
Higher CTR vs standard brand ads
- +28%
6-second VTR above benchmark
- 1.8X
Higher CTR for Creators at Scale content vs. remixed branded content
Al Fursan
Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.
- Travel
- Solutions (6)
