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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (1971)
YUBO
  • +6pts

    ROAS uplift, while maintaining the same level of TikTok media investment

  • +50%

    increase in Value-Based Optimization campaigns

  • +6%

    D7 ROAS increased from 20% to 26%

October 12, 2026
Yubo

Increasing D7 ROAS with a combined Value-Based Optimization strategy
Turtlebox
  • 45%

    increase in conversions

  • 74%

    increase in ROAS

  • 31%

    reduction in cost per conversion

October 12, 2026
Turtlebox

Turning TikTok's halo effect into measurable conversion growth for Turtlebox
seaworld-thumbnail
  • +31%

    ad recall

  • 1.97

    incremental ROAS

  • +9%

    incremental purchases

October 08, 2026
SeaWorld

Driving brand awareness and ticket sales with creator-led content and Smart+ Web.
Snackverse Thumbnail TikTok SMB Case Study
  • 3M+

    impressions

  • 500k

    reach

  • 1.4

    ROAS

October 07, 2026
Snackverse

Building long-term success on TikTok with native content and WooCommerce extension
Talenti on TikTok for Business
  • 87%

    exclusive reach rate

  • 1.4X

    stronger lift in awareness vs. industry benchmark

  • 4.7X

    stronger lift in intent vs. industry benchmark

October 06, 2026
Talenti

Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok
Dossier-v2
  • 362%

    increase conversion rate

  • 311%

    increase new buyer rate

  • 52%

    increase average order value

October 01, 2026
Dossier

Formulating higher conversion rates with Smart+ and GMV Max
JBL Thumbnail
  • +24%

    watchtime vs. TikTok avg.

  • +53%

    VTR 6-sec vs. TikTok avg.

  • 5M+

    impressions (Berlin & Munich over 4 weeks)

September 28, 2026
JBL

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
Somersby 3xZERO Thumbnail
  • +21.3%

    Ad Recall lift

  • +14.4%

    Awareness lift

  • +5.6%

    Purchase Intent lift

September 25, 2026
Somersby

Delivering outstanding brand lifts with native creative and Spark Ads.
Target
  • 68.3M

    users reached in a single day with TopReach

  • 8X

    improvement in Omni Conversion Lift sale over sale

  • 2X

    higher blended ROAS from Creator-Led Package creative

September 24, 2026
Target

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment
Cover-Image-V2
  • 55M+

    campaign views

  • +5.4%

    lift in ad recall

  • +3.3%

    lift in usage intention

September 23, 2026
Kleinanzeigen

From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.
A&O Thumbnail
  • 30M+

    impressions

  • 820

    new bookings

  • 8.2%

    lift in ad recall

September 23, 2026
a&o Hostels

Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.
images
  • 34.8M

    campaign impressions

  • 26.9M

    campaign reach

  • 12.63%

    engagement rate

September 23, 2026
Duolingo

A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.