See our success stories
TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
Our success spotlight
Toyota
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
See case studyDiscover more success stories from across TikTok
Ollie
How a Brazilian sunscreen brand turned self-care into a viral success on TikTok Shop
KFC App Performance
Bringing KFC’s playful personality to TikTok, converting engagement into delivery orders
Princess Polly
How Princess Polly used Smart+ with Catalog Ads to drive product sales and stronger ROAS in the US.
Just Ingredients
Just Ingredients supercharges revenue with GMV Max + Focused View
Spoon
OOH + TopView effectively reached 25–34s, with TikTok delivering 38% of the incremental reach
Tu Clothing
Learn How Tu Clothing Achieved Record-Breaking Sell-Through Rates with TikTok Shop
McDonald's
By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.
New Belgium - Voodoo Ranger
Driving awareness and engagement as one of the first alcohol brands on TikTok, using best-practice creative, media, and measurement across key seasons.
Vinted
Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.
Ashley Canada
Driving exceptional ROAS for high-value furniture purchases with Smart+ optimization
SOS Malus
Building outstanding brand love through a content-first Spark Ads campaign
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