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Impressions

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CTR

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Better measurement matters

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Solutions built for you

Find measurement solutions designed for all industries, objectives, and business sizes.

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Optimize across the funnel

Uncover insights and identify the most effective strategies across channels, from discovery to conversion.

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Unlock business growth

Gain transparency into your campaign performance to fuel smart investment decsions.

Lift study

Measure full funnel impact with Unified Lift

Get a comprehensive view of your campaigns' total impact. Measure both brand lift and conversion lift, together.

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Attribution Analytics reveals customers' path to conversion

Analyze customers' decision journey with the TikTok solution that compares performance and reveals time and touchpoints to conversion.

More about Attribution Analytics

Split

Use split test to experiment and optimize ad strategies

Experiment with a/b tests across your creatives, audiences, and placements to identify winning strategies for your business.

How brands are measuring impact on TikTok

FC Internazionale Milano
This legendary football club measured ad recall, intent, conversions and more from their full-funnel campaign to celebrate the 20th Scudetto and activate their community.

Read more

ho. Mobile
This leading Italian mobile network used strong data connections and Conversion Lift Study to measure customer acquisition and conversions.

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WeRoad
This community travel brand used a search lift study to prove TikTok incrementality on Google searches and web conversions.

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Hear directly from customers with TikTok Post Purchase Survey

Gain insight into when and how your customer learned about your company to help optimize your channel strategy.

More about Post Purchase Survey

Frequently asked questions

Why should advertisers use TikTok's ad measurement tools?

TikTok's measurement tools provide deep insights into campaign performance, enabling advertisers to fine-tune their strategies for better engagement and increased ROI. These tools help in understanding the effectiveness of different campaign elements across various customer touchpoints.

What are the advantages of campaign measurement on TikTok?

Why use post-purchase surveys in TikTok campaigns?

How can businesses benefit from multi-touch attribution?

How does Performance Comparison help measure campaigns?

Why are the post-purchase survey results different than TTAM results?

More solutions to achieve success

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Create your account

Create your account on Ads Manager to start creating, publishing, and measuring campaigns today. Already have an account? Login

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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