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Driving commerce everywhere: Maximize impact on and off TikTok
Announcing new commerce features to help your brand drive online and offline sales.
Learn moreSee what else is happening on TikTok
Introducing new brand suitability controls: Expanding the TikTok Safety Suite
New brand suitability controls—TikTok Video Exclusion List and TikTok Profile Feed Exclusion List—give advertisers greater flexibility over where their ads appear.
Driving commerce everywhere: Maximize impact on and off TikTok
Announcing new commerce features to help your brand drive online and offline sales.
Measure TikTok more effectively with media mix modeling
TikTok continues to strengthen its MMM data capabilities, providing more actionable insights for your TikTok campaigns.
Introducing TikTok Academy
The official TikTok learning destination for marketers and agencies.
Why moments matter more on TikTok
How brands can turn cultural events into lasting connections through dynamic, authentic content on TikTok.
5 ways TikTok Marketing Partners can elevate your paid and organic content strategy
Supercharge your paid, organic, and creator content with our badged partners
From Storytelling to Sales: Short- and Long-Term ROI of TikTok Advertising
Dentsu and TikTok partnered on a Marketing Mix Modeling study across 15 Nordic brands to understand TikTok’s impact on sales and brand growth. The study revealed that TikTok not only drives immediate sales but also fuels long-term brand growth. Brands that stayed active and embraced storytelling saw the biggest wins, proving that with the right approach, TikTok is a powerhouse for both performance and brand-building.
TikTok Live Best Practices
Learn how TikTok Live helps creators and brands connect with their audience, boost engagement, and drive sales with real-time interaction. Discover proven formats, preparation tips, and best practices.
Hop into Spring: An SMB Guide to Acing Easter on TikTok
Unlock the power of TikTok this Easter—where content inspires action.
Introducing TikTok Automotive Ads
Match high-intent buyers with the vehicle that's right for them with our all-new performance solution designed specifically for auto advertisers.
Mother’s Day Magic: How SMBs can Connect, Celebrate & Convert with TikTok
Turn heartfelt moments into marketing success with TikTok’s creative and engaged community this Mother’s Day.
2025 Marketing Content Calendars
Keep reading to find out how to download a tailored 2025 TikTok marketing calendar for your region.
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