Meetic

The Objective

Meetic wanted to scale their app user acquisition and increase Android app campaigns’ ROI.

The Solution

The client chose SPC Spark Ads as a solution, leveraging machine learning and benefiting from creative optimisation to drive strong performance and maximise results. Meetic opted for AEO & Spark Ads optimisation, to achieve their marketing goal of increasing campaign ROI.

The Results

The 14-day test campaign yielded highly positive results with Meetic describing it as “the most effective android campaign launched in a while”, with an improvement in all core KPIs. The test has encouraged the client to continue to roll out the solution across other priority markets, such as Italy, United Kingdom, Spain and Germany.