• 18%

  CTR Uplift

• +11%

  YoY incremental ROI

FC Barcelona: leveraging TikTok’s Search Ads Campaigns to drive incremental visits to the Barça Immersive Tour.

• 300%

  Uplift in Form Submissions (TikTok's Conversion Lift Study)

• +50%

  Uplift in Direct Searches (TikTok's Conversion Lift Study)

• ~7x

  Stronger Performance vs. Industry Average

IE University drives conversions: unlocking incremental Leads and Search impact

• -29%

  Cost per Conversion with Smart+ vs manual campaigns

• +27%

  Relative lift on Web Search

• +65%

  Relative lift on Initiate Order

Leveraging Smart+ campaigns, TikTok's AI-powered automation solution, REVEL reached a huge impact focused on reducing conversion costs and demonstrating the huge incremental results of their Smart+ campaigns.

• +240pp

  CTR vs previous period campaign in VSA format

• -64 pp

  CPA vs previous period campaign in VSA format

• +244pp

  ROAS vs previous period campaign in VSA format

COCUNAT boosts performance through Smart+

• -50%

  decrease in CPA (vs optimizing towards Installs)

• 4.42pp

  ROAS on Android campaigns

Supporting Domino's Pizza establish its app as the preferred shopping platform.