- 18.99x
ROAS
- +99M
Video views
- +81%
Increase in purchases (travel ads) vs previous conversion campaigns
Civitatis
“Viajar es humano” | Turning inspiration into action at scale.
- Viajes
- Soluciones (5)
- +179%
Sales contribution November 2025 vs November 2024
- -36%
CPA Black Friday 2025 vs 2024
- +44%
Destination clicks increased Peak Season 2025 vs 2024
Scuffers
Measuring is trendy : How to prove Smart+ Catalog incremental 179% in Sales
- Ropa y accesorios
- E-commerce
- Soluciones (6)
- +36%
Average Watch Time vs benchmarks
- +4.1%
Brand Association with Sustainability
- 250
Complete Registrations via Smart+
Goldenergy
Powering a new generation with green energy through a full-funnel strategy
- Tecnología
- Soluciones (12)
- +4M
impressions
- 2.5%
average CTR
Universidad Católica de Cuenca
The institution found in TikTok Ads the perfect ally to boost brand awareness, increase engagement, and drive qualified traffic to its official channels.
- Educación
- Soluciones (2)
- 60%
higher Return on Ad Spend (ROAS)
- 30%
lower Cost Per Conversion (CPA)
- 4x
higher Click-Through Rate (CTR)
LEROY MERLIN SPAIN
From Good to Game-Changing: How Tiktok Smart+ Campaigns Unlocked 60% Higher ROAS
- Venta minorista
- Soluciones (4)
- 300%
Uplift in Form Submissions (TikTok's Conversion Lift Study)
- +50%
Uplift in Direct Searches (TikTok's Conversion Lift Study)
- ~7x
Stronger Performance vs. Industry Average
IE University
IE University drives conversions: unlocking incremental Leads and Search impact
- Educación
- Soluciones (9)
- 22%
reduction in cost per lead (CPL)
- -26%
Cost per acquisition (CPA)
Santalucía
Boosting performance with Smart+
- Servicios financieros
- Soluciones (3)
- +13%
rel. Lift for Installs with Smart+
- +26%
rel. Lift for Purchase with Smart+
- +27%
rel. Lift improvement with Smart+ vs manual campaigns for optimised event
Imagin Bank
How smart+ helped Imagin Bank boost efficiency and drive measurable growth across the funnel
- Servicios financieros
- Soluciones (2)
- -29%
Cost per Conversion with Smart+ vs manual campaigns
- +27%
Relative lift on Web Search
- +65%
Relative lift on Initiate Order
REVEL
Leveraging Smart+ campaigns, TikTok's AI-powered automation solution, REVEL reached a huge impact focused on reducing conversion costs and demonstrating the huge incremental results of their Smart+ campaigns.
- Automoción
- Soluciones (9)
