Ashley Canada

The objective

Driving intent for high value purchases

Ashley Canada, a trusted name in stylish, high-quality furnishings, faced a familiar challenge for the category: furniture isn’t bought on a whim. It’s a considered purchase - one that involves sitting, testing, and thinking it through. With an established presence in the Canadian market, the brand wanted to shift perceptions and looked to TikTok as a platform that would not only spark discovery, but drive real performance for high-value purchases. Their goal was to reach engaged audiences and turn interest into conversions. After previously testing the waters with an upper-funnel strategy, the brand was ready to go deeper and explore a lower funnel approach that could deliver solid results. 

The solution

Tapping into automation to turn views into sales

With a clear, refined strategy focusing on lower funnel tactics, Ashley Canada set out to test TikTok’s automation capabilities. The brand leveraged Smart+ Campaigns, TikTok's AI powered performance solution that automates targeting, optimization and creative. This helped them simplify campaign creation, allowing the system to identify and target the most relevant audiences interested in furniture and dynamically serve them the most relevant content. The specific targeting focus remained on key Canadian geographic regions including Alberta, Vancouver, Manitoba, Saskatchewan, and Ontario.

For the creative, they crafted TikTok-first content showcasing a variety of furniture items available in their stores. The videos highlighted specific products, demonstrating how Smart+ dynamically serves the most relevant content to potential customers.

Additionally, the brand ran a comparative test between Smart+ and their standard Catalog Ads to measure performance differences and prove TikTok's effectiveness as a conversion channel for high-ticket items.

The results

Taking a comfortable lead, one conversion at a time

The Smart+ campaign delivered standout performance for Ashley Canada, especially for their high-value furniture pieces. Website ROAS surged by 191%, while cost per acquisition dropped by 58%. Compared to their standard business as usual (BAU) campaigns, Smart+ also drove an exponential 533% increase in add-to-cart rate, signaling stronger purchase intent and improved efficiency across the funnel.

More than just impressive numbers, the campaign proved TikTok’s ability to deliver consistent performance for considered purchases, showcasing the power of Smart+ to convert intent into action. For Ashley Canada, the results weren’t just good, they were built to last.