About Smart+ Campaigns

Businesses spend meaningful time and resources setting up their ads to achieve their goals. With Smart+ Campaigns, you can create a single campaign powered by AI for all performance objectives, and TikTok will automate the process – across targeting, optimization, and creative - to deliver the right ad to the right person with the best performance.

Benefits of Smart+ Campaigns:

• Better performance: Build high performing campaigns with machine learning and predictive AI that achieve your business' goals

• Less time spent on ad operations: Create your Smart+ Campaign and let TikTok handle the rest. Smart+ creates and manages your ads to save you effort

• Creative made easy: Reduce creative fatigue and costs by automating how your creatives are shown to your audience

Key features of Smart+ Campaigns

• Simplified setup: TikTok offers one simple and easy interface that guides you to success with minimal effort. You only need to provide Smart+ with your KPI, creative assets, and target geography and language - Smart+ Campaigns will handle the rest.

• Optimal ad management: TikTok will create and manage high-performing ads based on your business goals. Your campaigns will leverage all the best practices right out of the box.

• Automated Creative Generation: TikTok's advanced creative AI will create, recommend, and optimize creative assets to help you reach your audience. Smart+ will also shift budget towards the highest-performing creative and pause poor performers so you can spend less time managing your campaigns.

Next steps

Smart+ Campaigns support multiple objectives, including driving sales, app promotion, or leads. To learn more, refer to the articles below:

• Smart+ Web Campaign

• Smart+ App Campaign

• Smart+ Lead Generation Campaign