• +140%

  CTR vs. Benchmark

• +20%

  Engagement rate vs. Benchmark

• +31%

  Ad recall vs. Benchmark

Volkswagen drove visibility for the GTI's 50th anniversary through an impactful media orchestration and strategic creator partnerships.

• +35%

  en VTR 6s

• +3pts

  Purchase Intent

• +23%

  d’unités vendus en pharmacie

Une campagne full-funnel pour booster la notoriété et l’intention d’achat

• 61,4%

  d’augmentation des installations d’app

• 127%

  d’augmentation des inscriptions

• +6,2%

  de mémorisation publicitaire, (x1.5 la norme EUI Services Financers)

TikTok, levier de croissance pour les services financiers : la stratégie full-funnel de SumUp alliant notoriété et performance

• +15%

  d'Awareness auprès des personnes exposées au format Top View

• +27%

  d’ajouts au panier

• +22%

  d’achats

Générer une stratégie créative et full-funnel pour booster la performance skincare

• +70%

  Registrations

• +16%

  App Installs

• +74%

  Add-to-Cart

The impact of Premium Branding on performance campaigns

• +6.6%

  Purchases

• +9%

  Return on Ad Spend

• +4.4%

  Paid Search Traffic

Boosting sales with Search Lift Study

• +5%

  Ad Recall

• +4%

  Awareness

• +2.2%

  Purchase Intent

Enhancing Brand Engagement and driving online sales with a #ViralBeauty challenge

• +7.15%

  Sales Lift

• 1.94

  Incremental ROAS

Assessing the impact of TikTok Ads on sales to evaluate the effectiveness of advertising campaigns for CPG in Belgium

• +56%

  Eng Rate vs. Cosmetics industry bench

• +64%

  VTR 6sec vs. Cosmetics industry bench

• 210M

  video views

The launch of a new make-up line and a masterclass in working with Creators to drive impact on TikTok

• x2.6

  x2.6 of Full Funnel incremental Return On Ad Spend vs performance only CLS

• +55%

  of Relative Lift in number of Web Sales

Measuring incremental purchases with Conversion Lift Study

• 99,9%

  Brand Safety score

• 34,2%

  Viewability

Securing a strong IAS Brand Safety score with TikTok Inventory Filter

• +30%

  Ad recall

• +667%

  Engagement rate

• +777%

  VTR 6s (vs benchmark)

Promoting new Oasis x JUL collaboration with TikTok Pulse