JD Sports

The Objective

Kicking off in Romania with a goal to grow

JD Sports, a global leader in sneakers and sports fashion, recently launched in Romania and wanted to boost its summer sales. To increase brand awareness and drive conversions in the competitive retail market, they turned to TikTok. Using TikTok’s Smart+ optimization solution, an AI-powered tool, JD Sports aimed to improve campaign performance and engage with the local audience more effectively.

The Solution

Maximizing Performance with Smart+Optimization

JD Sports Romania leveraged TikTok's Smart+ solution, an AI-driven tool that helps brands automate their campaigns for optimal performance. Smart+ allowed JD Sports to effortlessly target the right audience, optimize bids, and maximize engagement, all while requiring minimal manual effort. AI technology continuously refined targeting strategies based on real-time data, ensuring the campaign was always performing at its best. This integration not only simplified the process but also enhanced the impact of JD Sports’ marketing strategy, allowing the brand to focus on creative storytelling while Smart+ handled the backend optimization.

The Results

Conversions up, costs down

The results of JD Sports’ campaign were nothing short of impressive. By testing Smart+ against a traditional manual conversion campaign, JD Sports saw an incredible boost in performance metrics:

- Conversion volume increased by 68%, marking a significant rise in purchases.

- Cost per acquisition (CPA) was reduced by 41%, allowing JD Sports to get more value for its investment.

- Return on ad spend (ROAS) soared by a remarkable 130%, highlighting the immense profitability of the campaign.

This success story is a testament to the power of Smart+ and its ability to seamlessly integrate into JD Sports’ strategy, driving outstanding results and proving the strength of TikTok as a performance-driven platform.