TikTok Insights: Research Tool | Learning and Resources

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Lär känna din målgrupp bättre med TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here

Plats:

Gen Z

Millennials

Gen X +

Kreatör

Målgrupp

Tillit och säkerhet

Ad Solutions

Effectiveness

Fordon

Skönhets- och kroppsvård

Konsumentförpackade varor

Utbildning

Entertainment

Fashion

Finansiella tjänster

Mat och dryck

Spel

Detaljhandel

Sports

Tech

Telekom

Resor

Terminsstart

Black Friday

Jul

Påsk

Fars dag

Studenten

Halloween

Hot Sale

Mors dag

Ramadan

St. Patrick's Day

Superbowl

Independence Day

Alla hjärtans dag

Ferragosto

Reyes Magos

World Cup

Buen Fin

Songkran

Mega Sales

Tet

Summer

Carnival

TikTok Insights visar resultat från externa marknadsundersökningar på uppdrag av TikTok bland vuxna från 18 år.

Totalt: 9781 resultat

2.3

TikTok-användare Millenial-generationen är 2,3 gånger mer benägna än andra plattformsanvändare att skapa ett inlägg och tagga ett varumärke

1 in 2

1 in 2 Millennials explicitly view TikTok as entertaining.

81 % av TikTok-användarna som gjorde ett köp i samband med terminsstart sa att plattformen spelade en roll i deras köp.

40% of Millennial TikTok users say the platform helps them discover new things.

86% of TikTok users agree that they can find their type of content on TikTok.

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

1.5

Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok.

44% of Gen X TikTok users say the platform helps them discover new things.

1.4

TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users).

1.4

TikTok users are 1.4x more likely to order more food or grocery deliveries during festive seasons (vs. non-TikTok users).

1.2

TikTok-användare i Gen Z är 1,2 gånger mer benägna än andra plattformsanvändare att skicka DM till ett varumärke efter att ha köpt en produkt

After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.

Vietnam

Målgrupp

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

Source: Future of Commerce research (Vietnam Results) conducted by BCG, 2022 (n=2400). TikTok users are defined as those using the app at least once a month.

Lär känna din målgrupp bättre med TikTok Insights

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