Holiday news flash: Users are buying on TikTok in crazy numbers
Holiday news flash: Users are buying on TikTok in crazy numbers
November 25, 2021
TikTok For Business
Small Business
The numbers speak for themselves: This year, shoppers are turning to TikTok for fresh ideas for gifts, outfits, decorations, and much more. The TikTok community hangs around longer, pays more attention, and is ready to have fun and interact with your posts. TikTok users are primed to boost your holiday sales this year.
See the magic for yourself.
TikTok users are shopping online and spending more.
Holiday shopping is changing. It’s getting easier with online options, and people are spending more on gifts than years past. People are ready to shop on TikTok, so don’t miss out on the opportunity!
TikTok users spend more time on the app than on other platforms.
47% of users engage with TikTok without distraction—meaning they’re not multi-screening while they look at your content.5 The average amount of time a user spends in a day on TikTok is equal to the average length of a movie.2
When users are not distracted, they are more likely to follow through with a purchase—
no more abandoned carts!
Getting started
Whether you've considered advertising on TikTok or you’re just starting out, we have tools to help you reach new customers.
Make a Plan
Download our Holiday Guide to discover how you can prep for a successful Holiday season!
Make Videos
Check out our video templates,TikTok Video Editor,Smart Video tool, Smart Video Soundtrack tool, and Quick Optimization tool to help you create your first post.
Make Ads
Once you have content created, the Promote,Spark Ads, and Automated Creative Optimization tools let you boost your posts and turn your videos into ads.
Create an account
Need more details to get started? Learn how to create your account through our TikTok Ads Manager 101.
Sources:
1. Source: TikTok Marketing Science US Holiday Shopping Behavior Research 2020 conducted by Walnut Unlimited, October 2020
2. Source: AppAnnie August 2021, US audience
3. Source: TikTok Marketing Science Custom Holiday Survey via Suzy, June 2021,
Base: Intended Holiday Shoppers, Question #9 n=851
4. Source: TikTok Marketing Science Custom Holiday Survey via Suzy, June 2021,
Base: US TikTok users Question #7, #8 n=357
5. Source: TikTok Marketing Science US Time Well Spent Research
conducted by Kantar, March 2021
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