March 2024
Gaming on TikTok showed up in full force at the Gaming Developer's Conference (GDC) held from March 18th to 22nd, 2024, at the Moscone Center in San Francisco. With over 32,000 attendees, TikTok's presence at GDC was aimed at solidifying its position as the ultimate destination for gaming culture and impact.
TikTok's presence was anchored by its expo booth experience, which served as a hub for educational content sessions, featuring industry experts and thought leaders. Sessions ranged from community engagement strategies to leveraging TikTok Live and Effect House for maximum impact. The booth's stage hosted five compelling mini-sessions covering various aspects of gaming development and marketing on TikTok.
With GDC serving as a launching pad for TikTok's continued growth in the gaming sector, the stage is set for even greater innovation and collaboration with the industry in the future. As TikTok continues to evolve and expand its presence in the gaming space, its impact is poised to reach new heights, driving innovation and growth across the industry.
Get inspired by a well-known developer that’s tapping into its TikTok communities to drive engagement, acquire new users, and more.
Communications Director, Among Us
Global Gaming BD and Publisher Partnerships Lead, TikTok
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Creator Partnerships Manager, TikTok LIVE US, Gaming
Creator Partnerships Manager, TikTok LIVE US, Gaming
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Product Manager, Effect Tools
Creative Developer
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Appsflyer || Director of Product, Gaming
Global Lead of Adtech & Measurement Partnerships at TikTok
Unlock creative tactics and strategies to maximize impact for your next game launch on TikTok
Lead Creative Strategist, Global Gaming
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Learn the six principles for creating effective ads for TikTok—all backed by data.
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There are multiple ways brands can use Effect House to achieve their marketing objectives.
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TikTok's Self-Attributing Network (SAN) integration allows app advertisers enhanced performance insights and more.
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