Gaming on TikTok

Leveling Up with TikTok at GDC

GDC Event

Gaming on TikTok showed up in full force at the Gaming Developer's Conference (GDC) held from March 18th to 22nd, 2024, at the Moscone Center in San Francisco. With over 32,000 attendees, TikTok's presence at GDC was aimed at solidifying its position as the ultimate destination for gaming culture and impact.


TikTok's presence was anchored by its expo booth experience, which served as a hub for educational content sessions, featuring industry experts and thought leaders. Sessions ranged from community engagement strategies to leveraging TikTok Live and Effect House for maximum impact. The booth's stage hosted five compelling mini-sessions covering various aspects of gaming development and marketing on TikTok.


GDC Expo

With GDC serving as a launching pad for TikTok's continued growth in the gaming sector, the stage is set for even greater innovation and collaboration with the industry in the future. As TikTok continues to evolve and expand its presence in the gaming space, its impact is poised to reach new heights, driving innovation and growth across the industry.


GDC Expo 2

Our 2024 GDC Content Lineup

Supercharge your Community

Get inspired by a well-known developer that’s tapping into its TikTok communities to drive engagement, acquire new users, and more.

Victoria Tran

Communications Director, Among Us

Tina Tran

Global Gaming BD and Publisher Partnerships Lead, TikTok

Ready, Set, LIVE

Get a glimpse into how TikTok LIVE has taken off and find out more about the role it can play in your game launch strategy.

Mellina van Meurs

Creator Partnerships Manager, TikTok LIVE US, Gaming

Ashley Wise

Creator Partnerships Manager, TikTok LIVE US, Gaming

Enter the Effect House

Learn directly from an Effect House creator about how effects and filters are dialing up engagement and impact with gaming audiences.

Weston Bell-Geddes

Product Manager, Effect Tools

@jonothanhunt

Creative Developer

Powered-Up Success Metrics

Learn how to measure the success of your TikTok ads in driving performance for mobile gaming with Engaged View-Through Attribution (EVTA).

Adam Smart

Appsflyer || Director of Product, Gaming

Chen-Lin Lee

Global Lead of Adtech & Measurement Partnerships at TikTok

Crafting Creative for Game Launch

Unlock creative tactics and strategies to maximize impact for your next game launch on TikTok

Clare Schmidt

Lead Creative Strategist, Global Gaming

Dive even deeper into the content

20240325-145927

LIVE Gaming Best Practices

Check out the tools you need to set up your LIVE, build an audience, and interact with your followers.

Learn more
CC

Unlock the Creative Codes

Learn the six principles for creating effective ads for TikTok—all backed by data.

Learn more
20240325-145934

Effect House: Brand Opportunities

There are multiple ways brands can use Effect House to achieve their marketing objectives.

Learn more
Group 280360

Evolving our measurement

TikTok's Self-Attributing Network (SAN) integration allows app advertisers enhanced performance insights and more.

Learn more
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20240325-145927

LIVE Gaming Best Practices

Check out the tools you need to set up your LIVE, build an audience, and interact with your followers.

Learn more
CC

Unlock the Creative Codes

Learn the six principles for creating effective ads for TikTok—all backed by data.

Learn more
20240325-145934

Effect House: Brand Opportunities

There are multiple ways brands can use Effect House to achieve their marketing objectives.

Learn more
Group 280360

Evolving our measurement

TikTok's Self-Attributing Network (SAN) integration allows app advertisers enhanced performance insights and more.

Learn more