Advertising Solutions

Lead Generation

Turn tuned-in audiences into high-value customers.

Meet TikTok Lead Generation, a next-gen solution built for the new way people discover and connect with businesses.

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How we know it works

57 %

of users are likely to purchase from the advertised brand after viewing a TikTok Lead Generation ad.

2 in 5

TikTok users started following a brand on TikTok after submitting a form on TikTok.

1.3 x

TikTok users are 1.3x more likely to sign up for something within an ad on TikTok than on other platforms.

Next-Gen Lead Gen

Benefits

Find new customers

Attract lead prospects with access to a highly engaged and unduplicated audience.

Generate more leads

Increase the number of leads captured with new forms and multiple destinations.

Improve lead quality

Turn our leaned-in, engaged community into your next qualified lead.

Features

Two ways to drive leads

Drive leads directly within the For You feed or through your website with our flexible solution.

Customized solutions

Customizable native forms and destinations to make sure you can show off the elements that matter most to your business.

Seamless CRM integration

Integrate with Hubspot, Salesforce, Zapier and other CRM partners to automatically nurture and follow-up with new leads within your CRM of choice.

Running a Lead Generation campaign on TikTok is easy

Native Lead Generation

Capture leads directly in the TikTok app with Instant Forms— the TikTok-native, totally immersive way to generate leads. Improve the user experience with mobile-first designs, and impact business results with lead quality solutions, real-time performance optimization, and no-code CRM connections.

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Website Lead Generation

Redirect users to an external landing page to capture leads there. This is most useful for advertisers with complex forms already built into their website.

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See how brands already use Lead Generation

Reflections

The Colorado Springs-based creative agency set up a Lead Generation campaign for mortgage solutions that combined multiple TikTok tools.

90% decrease in CPC

9K+ new quality leads

3.5% average CVR

UAG School of Medicine

The Latin American medical school ran its first Lead Generation campaign to build a pipeline of students interested in its medical school program.

2.1% conversion rate

88% reduction in CPA

80% reduction in CPC

Nina Ricci

The fragrance brand promoted its latest fragrance, Nina Rose, using Lead Generation, a TikTok ad solution designed to help businesses reach customers and drive conversion with ease.

42% conversion rate

1.5% click-through rate

84% reduction in CPL

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Lead Generation

Turn tuned-in audiences into high-value customers.

How we know it works

Next-Gen Lead Gen