TikTok for Good Launchpad
A global first initiative to empower our creative partners to build more entertainment that drives impact.
About Launchpad
TikTok is entertainment that drives impact. Impact that not only helps brands sell products using our solutions, but that makes real, meaningful change.
That's why we're excited to announce the TikTok for Good Launchpad - a global first initiative to empower brands and creative agencies to build more entertainment that drives impact.
Working on a creative idea that would make a meaningful change in the world? We'd like to hear about it and potentially work with you to bring this to life.
Get inspired
#EmpowerMoves
UN Women Australia’s #EmpowerMoves invites girls to celebrate International Day of the Girl by coming together on TikTok to show their voice.
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The Reluctant Shanty
The ‘Reluctant Shanty’ aims to honour the courage and resilience of refugees in Australia and across the world by harnessing the power of a haunting sea shanty.
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Tanning. That's Cooked.
'Tanning. That’s Cooked’ uses humour to throw shade at tanning, highlighting not just the dangers of lying in the sun, but the absurdity of the act itself.
Read more
FAQs
Before entering, check out our frequently asked questions to make sure your campaign is eligible or read our full terms & conditions below.
Terms & ConditionsWhat kind of ideas are we looking at for Launchpad?
We're looking for world-class creative concepts. Your idea should be progressive, with TikTok-first thinking at its core as we want our partners to push the limits of what creativity looks like on platform. In summary, a unique creative opportunity that can only be articulated on TikTok. Other channels, where necessary, should act only as secondary support for the main TikTok campaign. Finally, the concept must abide by TikTok's Advertising Policies and Community Guidelines.
Which causes are eligible for Launchpad?
Will TikTok fund the entire campaign?
When will I hear back about my Launchpad submission?
