Attract new customers

Turn viewers into new customers

Meet your newest, biggest fans with TikTok’s immersive ad solutions, designed to create ad content that expands your reach and help you find new customers.

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How TikTok helps brands attract new customers

Join in the conversation

Join the conversation

Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.

Audience is here

Your audience is here

TikTok is the epicenter of culture with over a billion diverse users, making it an ideal platform to find new customers.

Get discovered

Get discovered

58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.

Solutions for gaining new customers

Web Conversion Ads
Spark Ads

Drive actions and purchases

Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Web Conversion Ads

Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Spark Ads

Tap into the TikTok community
Create ad content that expands your reach by combining the scale and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.

Tips for TikTok success

Take content cues from creators

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Research shows that the core tenets of TikTok creator content—trust, authenticity and participation—are closely tied to the path to purchase.

Use the Audience Insights tool

Gain insights with surveys

Create ad content that attracts new customers

Connect with TikTok trends

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, helping you find new customers.

Stick to a structure

Think TikTok-first

Success stories

NPP Box

The family-run cardboard box business used TikTok's video editing tools, trending music and challenges to attract 113,000 new followers.

XVXII

The Singapore-based jewelry brand embraced authenticity and storytelling to drive awareness, resulting in 25K new followers and 70% more sales leads.

Mind Nook

The wellness-themed content creator leveraged Spark Ads and relaxing ASMR content to generate 650,000 new followers and more than 1.6 million likes.
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Ready to attract new customers on TikTok?

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