Performance marketing

There's a road to performance on TikTok. Drive it.

Find your route to results. Use Smart+ automation to navigate your way to greater discovery, conversions, and sales.

Performance Marketing on TikTok

5.6%

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Your roadmap to ROI starts with Smart+

Return on investment

Return on investment

2.2x higher relative purchase lift for Smart+ campaigns vs. non-Smart+ campaigns.

Return on effort

Return on effort

35% time savings for advertisers using automation powered by Smart+ vs. manual campaign setup.

Return on creative

Return on creative

77% of advertisers think TikTok helps brands move faster through its AI-powered features with tools like TikTok Symphony—built to optimize existing creative or generate new assets at scale.

Get early access to the upgraded Smart+ experience

Unlock AI-powered automation with 2.2x purchase lift. The Smart+ upgraded experience is invite-only — don’t miss your chance to secure a spot.

Ad solutions powered by Smart+ to hit every objective

Generate leads
Drive sales
Promote your app
Native Lead Generation
Website Lead Generation
Messaging & Call Ads
Automotive Ads

Gather leads quickly and seamlessly

Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

Native Lead Generation

Gather leads quickly and seamlessly
Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

Website Lead Generation

Boost traffic and qualified leads on your site
Drive prospects to your own web form and use existing logic to qualify leads.

Messaging & Call Ads

Conversations fuel conversions
Start conversations with prospective customers through TikTok direct messages and popular instant messaging apps.

Automotive Ads

Shift your performance into high gear
Accelerate your auto campaign performance by converting tuned-in audiences into valuable leads with the power of Smart+.

How brands are generating results on TikTok

Ray-Ban

Supercharging sales and boosting efficiency in the US market with Smart+ Catalog Ads.

47%

Increase in conversion rate

42%

Higher ROAS

Clinique

Boosting holiday season efficiency and sales with Smart+ Catalog Ads.

Toyota

Reducing cost per configuration with TikTok's Automotive Ads.

Good Protein

Savouring lower-funnel success with Spark Ads and Smart+ Optimization.

AppQuantum

Unleashing TikTok's smart performance mastery for enhanced user acquisition and golden ROAS.
Performance Marketing on TikTok
Experience Smart+, now upgraded

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