Performance marketing
Find your route to results. Use Smart+ automation to navigate your way to greater discovery, conversions, and sales.
5.6%
Return on investment
2.2x higher relative purchase lift for Smart+ campaigns vs. non-Smart+ campaigns.
Return on effort
35% time savings for advertisers using automation powered by Smart+ vs. manual campaign setup.
Return on creative
77% of advertisers think TikTok helps brands move faster through its AI-powered features with tools like TikTok Symphony—built to optimize existing creative or generate new assets at scale.
Gather leads quickly and seamlessly
Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.