TikTok Shop Ads in TikTok Ads Manager
Last updated, January 2024

In TikTok Ads Manager, TikTok Shop Ads is automatically available to all advertisers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam. If you do not have an ad account, you can create one by referring to the sign up page.

TikTok Shop Ads helps you reach out to relevant audiences across Feed, Search, and Shopping Centre placements.

TikTok Shop Ads are only available under the Product Sales campaign objective. When creating a new campaign, always select the Product Sales objective with TikTok Shop as the product source.

There are three types of TikTok Shop Ads:

  • Video Shopping Ads

  • LIVE Shopping Ads

  • Product Shopping Ads

Features and benefits

  • Video Shopping Ads enable advertisers to use shoppable videos to get more views optimized for traffic and sales of their TikTok Shop products. The default CTA format is that of a product anchor link (orange shopping cart). To learn more about creating Video shopping Ads, refer to How to Create Video Shopping Ads.

  • LIVE Shopping Ads enables advertisers to engage relevant audiences with real-time live rooms. To learn more about creating LIVE Shopping Ads, refer to How to Create LIVE Shopping Ads.

  • Product Shopping Ads enable advertisers to run ads without any additional content creation needed. To learn more about advertising using product images, refer to Advertise Using Product Images from TikTok Shop.

The above shop ads types are meant to unlock different moments of user discovery, consideration, and transaction. Running all available types together helps you get the most results.

Note: You can run any of them depending on your content availability.