틱톡 광고 관리자의 기여도 분석 안내

마지막 업데이트: 2025 년 5 월

기여도 분석을 사용하여 일정한 기간 동안 사람들이 광고를 클릭하거나 본 후에 취하는 행동을 파악할 수 있습니다.

기능

Selecting the video views objective optimizes your ad for a metric called focused view, which counts a view if a user either:

  • Watches the ad for more than 6 seconds, which counts for our "6s focused view" metric, or for more than 15 seconds, which counts for our "15s focused view" metric.

    • Note: We will expand access to 15s focused view optimization for all advertisers by the end of January 2025.

  • Interacts with the ad, including Like, Follow, Share, Click, Hashtag Click, Music Click, Anchor Click, and Interactive Add-on Activity Click.

The bidding method for video views objective will be cost per focused view. Note: Interactions that happen within the first second of the video are not counted towards a focused view and will be excluded in billing using the video view objective. Focused view ad group frequency will be capped to under 7 times per 7 days.

Note: Interactions that happen within the first second of the video are not counted towards a focused view and will be excluded in billing using the video view objective. Focused view ad group frequency will be capped to under 7 times per 7 days.