Attribution Analytics - How to view Performance Comparison analytics

Last updated: June 2024

Performance Comparison is a feature that allows you to compare the performance of your advertising across multiple attribution windows. It allows you to evaluate additional conversions captured with a longer attribution window and reconcile reporting gaps between TikTok Ads Manager and last-click attribution models, which only report same-session, click-based conversions.

You'll be able to compare performance at the ad account level, campaign level, and ad group level for web, shops, offline, and lead gen campaigns


How to view Performance Comparison Analytics

To view performance comparison analytics:

  1. Log in to TikTok Ads Manager.

  2. Click Analytics.

  3. Click Attribution analytics.

  4. Select Ad Acccount level.

  5. Select Filters. You can choose from:

    • Campaign: View data for specific campaigns.

    • Ad group: View data for an ad group within a campaign.

    • Ad impression time or real time filter: The default selection is ad impression. You can also view data based on when the actual event happens. Note: Use Ad impression time for comparing data with Ads manager.

    • Date: Select the time range for the data.


How to view Performance Comparison Analytics