Insights and reporting
Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
Performance Comparison is a feature that allows you to compare click through and view through attribution reporting for various attribution windows. It allows you to evaluate additional conversions captured with a longer attribution window and reconcile reporting gaps between TikTok Ads Manager and last-click attribution models, which only report same-session, click-based conversions.
You'll be able to compare performance at the ad account level, campaign level, and ad group level for all web, offline, shops, and lead gen campaigns.
Before you begin
There is support for new event sources: Shops, Onsite (Lead Gen), Offline, GMV metric availability
The lookback window for Performance Comparison has been extended to 90 days (will start populating accurately after June 2nd)
How to view Performance Comparison Analytics
To view performance comparison analytics:
Log in to TikTok Ads Manager.
Click Analytics.
Click Attribution analytics.
Select Ad Account level.
Select Filters. You can choose from:
Campaign: View data for specific campaigns.
Ad group: View data for an ad group within a campaign.
Ad impression time or real time filter: The default selection is ad impression. You can also view data based on when the actual event happens. Note: Use Ad impression time for comparing data with Ads manager.
Date: Select the time range for the data.
GMV Metric
The first table will display the GMV value for the current attribution window across the entire ad account. To see GMV values by attribution window, select the campaign you're interested in, and you will see GMV for each window combination.
