About Branded Mission add-ons

Branded Mission add-ons can enhance a Branded Mission campaign's engagement and drive greater campaign success. To get an overview of Branded Mission, learn more about Branded Mission and how it works.

Branded Mission add-ons overview

1. Branded Hashtag is an add-on to centralize your Branded Mission around a pre-defined branded hashtag.

2. Branded Effects is the name of TikTok's commercial visual effects such as filters and lenses. When applied to a video, a Branded Effect enables you to achieve deeper engagement with users in a more interactive way and to boost brand buzz. Learn more about Branded Effects.

3. Creator-led packages are creative production services from the TikTok Creative Exchange that source the right creative vendor to collaborate with. Learn more about the different TikTok Creative Exchange offerings.

Branded Mission add-on entry pages

While a Branded Mission brief is the primary entrance for creators to discover, evaluate, and join the Branded Mission campaign, add-ons can enhance the entrance via pages stylized for those add-ons.

1. Branded Hashtag Page: When using the Branded Hashtag add-on with your Branded Mission, a Branded Hashtag Page serves as a mini-brand portal for the TikTok community to engage with and join the Branded Mission. The Branded Hashtag Page aggregates all user-generated content that uses your pre-defined branded hashtag.

2. Branded Effects Page: When using the Branded Effects add-on with your Branded Mission, a Branded Effects Page serves as an additional entry point to discover and join your Branded Mission campaign. The Branded Effects Page aggregates all user-generated content that uses the Branded Effect.

   • Branded Effects Panel is an additional entry point that places your Branded Effect at the top of a user's camera tray for high visibility. Connect with your TikTok sales representative to see how you can have your effects visible in this prime spot.

Each of these add-on pages requires different assets and content. Learn more about these requirements within the Branded Mission campaign specs.

To see how best to package these add-ons for your Branded Mission, speak to your TikTok sales representative.