Branded Mission ad specs

Last updated: January 2025

Create assets and details for your Branded Mission campaign using our guidelines. Branded Mission assets and details will populate the Branded Mission page for creators to evaluate your campaign, as well as Branded Mission entry points for discovering your campaign. Learn more about Branded Mission.


Before getting started

Branded Mission must be available in the region where you want to launch the Branded Mission. Learn more about Branded Mission and its availability.


General Branded Mission profile information

Advertiser name

  • Advertiser name character limit is 24 English characters.

  • Blank spaces, emojis, and special characters are not supported, except for "&".

Note: Each individual user's device may have a different size font, zoom, and device resolution. These variables will determine how an Advertiser Name appears on their devices.


Branded Mission name

  • Branded Mission name has a character limit of 70 English characters. We recommend keeping the Mission name within 18 English characters, so that the name displays within one line on most mobile devices. We recommend keeping the Branded Mission name consistent with the name for your Branded Hashtag and/or Branded Effect, if you are using those add-ons.

  • Blank spaces, emojis, and special characters (such as < > " &) are not supported in a Branded Mission Name.

  • The Branded Mission names will be co-determined by the client and TikTok.

Note: Each individual user's device may have a different size font, zoom, and device resolution. These variables will determine how a Branded Mission name appears on their devices.


Branded Mission icon

  • Picture size: 240 x 240px

  • File size: 500KB or less

  • Format: PNG, JPG, or JPEG

Branded Mission description

  • This description section introduces the campaign and its theme to creators.

  • A Branded Mission description supports up to 300 English characters. We recommend keeping Branded Mission descriptions under 150 English characters.

  • Please keep this portion consistent with the Mission requirements and video creation tips.


Branded Mission requirements

When creating a Branded Mission, you will need to outline your Branded Mission requirements for TikTok creators. These requirements will define the type of content that TikTok creators need to make to participate in the Branded Mission.

We offer a variety of pre-defined Branded Mission requirements. Please note that to use some of these requirements, you must provide specific assets.

General Mission requirements

You may choose among the following general requirements for creators. Note: You need to use at least one of the general requirements in your Branded Mission. You may not modify your Branded Mission requirements once they have been published.

  1. Must use official music.

    • Asset you must provide to creators: official music.

  2. Must use the official hashtag.

    • Asset you must provide to creators: Branded Hashtag ID.

  3. Mention the official account.

    • Asset you must provide to creators: a TikTok account.

  4. Must use or trigger your Branded Effect.

    • Asset you must provide to creators: a paid Branded Effect ID. If you select Trigger Effect as a requirement, you need to provide a short explanation on how to trigger the Branded Effect.

  5. Must Duet with TikTok video.

    • Asset you must provide to creators: At least 1 video for creators to Duet with.

Brand-related Mission requirements (optional)

You may also choose among the following brand-related requirements for creators.

  1. Reveal the brand logo in the videos for more than 1 sec.

    1. Asset you must provide to creators: You need to provide your brand name and brand logo (The brand logo will be used to create the logo sticker, and used for moderation purposes).

      • You must provide at least 1 main picture and a maximum of 5.

      • More pictures will help our moderators.

      • Highly recommend providing image(s) in PNG files.

    2. Additional specifications:

      • Logo picture specs:

        • Main picture size: up to 10MB

        • Resolution: at least 1,000 x 1,000 pixels

        • Supported formats: JPG/JPEG/PNG

      • Supporting picture (optional):

        • Supporting picture size: up to 10MB

        • Resolution: at least 1,000 x 1,000 pixels

        • Supported formats: JPG/JPEG/PNG

      • Logo name specs:

        • No more than 20 English characters.

  2. Use Quick Effect. Note: This is not available if the Mission campaign is already bundled with a Branded Effect.

    1. Asset you must provide to creators: image assets to set up Quick Effect creative.

      • Provide at least 1 image and up to 10 images.

      • Highly recommend providing image(s) in PNG files.

    2. Additional Specifications:

      • File Format: PNG (preferred)/JPEG/JPG

      • Minimum Image Size: 100px x 100px

      • Maximum Image Size: 1000px x 1000px


Note: Brand-related pictures won't be displayed on the Mission details page, but feel free to include them in the example videos for creators to use as a reference. We will also remind creators to check out the example videos on the Mission Details page.

Specific Mission requirements (optional)

You may also choose among the following customized requirements for creators. Note: You can only select up to three customized requirements.

  1. Dance with the music.

    • Asset you must provide to creators: none.

  2. Lip-sync with the music

    • Asset you must provide to creators: none.

  3. Change your outfits in the video

    • Asset you must provide to creators: none.

  4. Show your face in the video

    • Asset you must provide to creators: none.

For optimal campaign performance, we highly recommend having at least one of the following requirements for your campaign:

  • Must use/trigger Branded Effect.

  • Reveal the brand logo in the videos for more than 1 sec.


Example Video (Required)

You must provide at least one example video showing the type of content you want creators to make. However, you can add up to 10 example videos.


You will be unable to create a Branded Mission without providing at least one example video. You can use the official video from the bundled HT/BE campaign here as well.


The following are example video elements and specifications:

  • Video ratios: 9:16 aspect ratio, ≥720x1280px, and 100MB or less

  • Bit rate: Higher than 2,500 kbps

  • Performers: Featured influencers/performers must be over 18 years old.

  • Video format: MP4, MPEG, 3GP, AVI, MOV

  • Length: 12-15 seconds is strongly recommended

  • Ad Review: The example video needs to be reviewed by the TikTok ad review team.

  • Video Caption:

    • A 150-character limit for all languages. 4-60 English characters are recommended for optimal user experience. If the official video will also be used as a Reservation Ad, please also refer to the ad spec of the Reservation Ads.

    • Hashtags, spaces, and punctuation will be counted as characters.

    • ​If you want to use emojis in the caption, please use emoji v.11. Emojis might look different across different devices and operating systems, and some v.11. emojis may not be supported on certain Android devices.

    • The corresponding Hashtag Challenge Name should be included in the video caption. Note: The recommended ad caption character limitation only applies to major mobile phone brands.

    • Please avoid line breaks in your video captions.

  • Uploading: TikTok is not responsible for uploading Branded Mission example video assets. You must upload the example videos to your TikTok account, or to the influencers' accounts 12 hours to 7 days before the launch date.

  • Suggestions: Place key elements like ad copy and Call to Action in the center of the video. Otherwise, it may be covered by the in-app icons.

  • Music: The music associated with the official videos should be the music that has been uploaded to the TikTok music library.

Note:

  • ​Your Example Video needs to be approved by the TikTok Ad Review team.

  • ​You will be unable to create a Branded Mission if you do not provide at least one example video.


Official music

The following are official music elements and specifications:

  • Cover photo: ​300x300; place all key brand elements at the center of the Cover photo area with a diameter of 260px.

  • Photo file size: 1MB or less

  • Music format: MP3

  • Length: 15s-1min; ​15s is the recommended length. If it is longer than 15s, situations may occur where users with older app versions will not be able to play the entire music track when using the song to record a video of their own.

  • Character limit:

    • ​No more than 60 English characters for the song name and no character limit for the artist's name.

    • Recommended character length of up to 12 English characters for song name and artist as optimal user experience.

    • Avoid emojis and special symbols.

  • Copyright: You must provide the music copyright document.

  • Authorization: You must sign the authorization letter provided by TikTok.


Branded Mission Brand Safety review assets

Branded Mission offers industry-standard brand safety solutions to make sure that creators are properly representing your brand in their videos. To do this, we will moderate content for competitor exclusion and negative content.

If you wish to implement this brand safety moderation, you will need to provide the following Brand Safety review assets:

  1. Competitor exclusion: We need you to provide competitor names and logos. We support up to 5 competitors' names and pictures.

    • Specifications:

      • Competitor name character limit: 20 English characters

      • Logo Picture format:

        • File Format: PNG/JPG/JPEG

        • Maximum File Size: 1024 KB

  2. Negative content: We need you to provide your brand name and logo.

    • Specifications:

      • Brand name: 20 English characters

      • Logo Picture format:

        • File Format: PNG/JPG/JPEG

        • Maximum File Size: 1024 KB

Note: All Brand Safety Review Assets need to pass the approval process by the TikTok Ad Review team. If you want to create a Branded Mission in a target market that has multiple acceptable languages, we recommend preparing your Brand Safety Review Assets for all of the acceptable languages in that market.


Other relevant product ad specs

Refer to the following articles to learn more about other product ads specs: