About linking or creating TikTok accounts as ad delivery assets in Ads Manager
Integrating your TikTok accounts with Ads Manager is a powerful feature designed to create a more efficient and secure advertising ecosystem. It embeds the entire process of linking existing TikTok accounts or creating new ones directly into the Spark Ads campaign setup flow. This eliminates the need to navigate away from Ads Manager, reducing friction and saving valuable time.
More importantly, every TikTok account linked or created through this process is automatically housed within your Business Center. This transforms the TikTok account into a durable, shared account, accessible by all team members who have permissions to the account. This centralized approach not only streamlines workflows but also simplifies permission management, and lays the foundation for scalable team collaboration.
Benefits
Maximize productivity: Streamline your ad setup by eliminating the need for cross-platform navigation. This allows your team to focus on strategic initiatives instead of administrative tasks.
Enhance security and control: By linking or creating accounts through the Business Center, you create a secure, centralized hub for managing access. This reduces the risk of unauthorized changes and ensures clear accountability across your team.
Unlock scalable collaboration: Seamlessly scale your advertising efforts. As your team grows, Embedded Business Center ensures that new members can be granted access to necessary TikTok accounts instantly, maintaining a smooth and uninterrupted workflow.
Availability
This feature supports all advertising objectives except for the following:
Sales objective with sales destination as Website, App, or Website and App and using an E-commerce catalog
Sales objective with sales destination as TikTok Shop
