About Optimization Location

Last updated: May 2024

Optimization Location


Optimization Location is the place where the optimization goal you want happens. And it could help further identify what your ad delivery optimizes for.


Depending on your chosen campaign objective, there will be different Optimization Locations.


Campaign Objective

Optimization Location

Traffic

Website, App

Lead Generation

Website, Instant Form

App Promotion (App promotion type=App pre-registration)

Website, TikTok Instant Page

Website Conversions

Website, TikTok Instant Page

Product Sales (Product source=Catalog)

Website, App