About Optimization Location
Optimization Location is where TikTok Ads Manager directs its optimization efforts to drive the desired action, such as a website, app, or Instant Form. This setting ensures that your ad delivery focuses on maximizing conversions in the most relevant location. Depending on your campaign objective, the right Optimization Location ensures that your ads are delivered to people who are most likely to take the desired action in that environment, improving ad efficiency and performance.
Learn how to choose the right objective in TikTok Ads Manager.
Campaign objective and optimization location use cases
The following table details which campaign objectives can be placed in certain optimization locations and a use case for each.
Campaign Objective | Optimization Location | Use Case |
Traffic | Website, App | Drive more people to a landing page or mobile app. |
Lead Generation | Website, Instant Form, TikTok Direct Messages, Instant Messaging Apps | Collect leads through forms or direct messaging. |
App Promotion (Pre-register) | Website, TikTok Instant Page | Encourage people to pre-register for an app launch. |
Website Conversions | Website, TikTok Instant Page | Optimize for purchases or sign-ups. |
Product Sales | Website, App | Drive sales from a product catalog. |
Next steps
Learn more about campaign objectives: