About Optimization Location
Last updated, July 2023
Optimization Location
Optimization Location is the place where the optimization goal you want happens. And it could help further identify what your ad delivery optimizes for.
Depending on your chosen campaign objective, there will be different Optimization Locations.
Campaign Objective | Optimization Location |
|---|---|
Traffic | Website, App |
Lead Generation | Website, Instant Form |
App Promotion (App promotion type=App pre-registration) | Website, TikTok Instant Page |
Website Conversions | Website, TikTok Instant Page |
Product Sales (Product source=Catalog) | Website, App |
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