Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- Supported methods of payment for Promote
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
About Optimization Location
Optimization Location is where TikTok Ads Manager directs its optimization efforts to drive the desired action, such as a website, app, or Instant Form. This setting ensures that your ad delivery focuses on maximizing conversions in the most relevant location. Depending on your campaign objective, the right Optimization Location ensures that your ads are delivered to people who are most likely to take the desired action in that environment, improving ad efficiency and performance.
Learn how to choose the right objective in TikTok Ads Manager.
Campaign objective and optimization location use cases
The following table details which campaign objectives can be placed in certain optimization locations and a use case for each.
Campaign Objective | Optimization Location | Use Case |
Traffic | Website, App | Drive more people to a landing page or mobile app. |
Lead Generation | Website, Instant Form, TikTok Direct Messages, Instant Messaging Apps | Collect leads through forms or direct messaging. |
App Promotion (Pre-register) | Website, TikTok Instant Page | Encourage people to pre-register for an app launch. |
Website Conversions | Website, TikTok Instant Page | Optimize for purchases or sign-ups. |
Product Sales | Website, App | Drive sales from a product catalog. |
Next steps
Learn more about campaign objectives: