Smart+ Campaigns

About Smart+ Lead Generation Campaigns

Last updated: October 2024

Smart+ Lead Generation Campaigns let you create campaigns powered by AI for your lead generation goals. TikTok will automate the setup and optimize the campaign to deliver the right ad to the right person with the best performance. To learn more about Smart+ Campaigns, refer to About Smart+ Campaigns.

Key features of Smart+ Lead Generation Campaigns

  • Optimized campaign creation: TikTok will create and manage the ads that best help you meet the objective that matters most to your business. Your campaigns will leverage all the best practices right out of the box, helping to deliver better performance with lower CPA and higher ROAS.

  • Simplified campaign setup: TikTok offers one simple and easy interface that will guide you to success with minimal effort, allowing you to spend less time on ads creation and campaign management.


Available settings

Objective

Lead generation

Destination

- Website landing page with form


- TikTok Instant Form

Targeting and audiences

- Location (users that are located-in or are regularly in the selected location)


- Minimum age: 18 or 25


- Language


- Audience exclusion


- Audience suggestion (available by allowlist only. Contact your sales representative for more information)

Placements

TikTok (including auto placements)

Note: Manually selecting your placements is not supported by Smart+ Campaigns as it will default to automatic placement. You must create a non-Smart+ Campaign and manually select placement in order to exclude TikTok or Pangle.

Optimization goal

- Conversion


- Leads

Bidding strategy

- Maximum Delivery


- Cost cap

Dayparting

Select specific days or times to run the ad


When to use Smart+ Lead Generation Campaigns

Smart+ Lead Generation campaigns are a good option for performance-focused advertisers who want to generate more leads in a cost-efficient manner.

Next steps

To create a Smart+ Lead Generation Campaign, choose the Lead generation objective when creating a campaign and toggle the Smart+ campaign option on.