About Smart+ Lead Generation Campaigns
Smart+ Lead Generation Campaigns let you create campaigns powered by AI for your lead generation goals. TikTok will automate the setup and optimize the campaign to attempt to deliver the right ad to the right person as determined by our system to attempt to help you to achieve your performance goals. To learn more about Smart+ Campaigns, refer to About Smart+ Campaigns.
Key features of Smart+ Lead Generation Campaigns
Optimized campaign creation: TikTok will assist in creation and management of your ads in order to help you meet the objective that matters most to your business. Your campaigns will benefit from leveraging all the best practices built into Smart+ right out of the box, which should help to deliver better performance with lower CPA and higher ROAS.
Simplified campaign setup: TikTok offers one simple and easy interface that will assist in campaign optimization with minimal effort, allowing you to spend less time on ads creation and campaign management.
Available settings
Objective | Lead generation |
Destination | - Website landing page with form - TikTok Instant Form |
Targeting and audiences | - Location (users that are located-in or are regularly in the selected location) - Minimum age: 18 or 25 - Language - Audience exclusion - Audience suggestion (available by allowlist only. Contact your sales representative for more information) |
Placements | TikTok (including auto placements) Note: Manually selecting your placements is not supported by Smart+ Campaigns at this time, as Smart+ will default to automatic placement selection. You must create a non-Smart+ Campaign and manually select placements in order to exclude TikTok or Pangle. |
Optimization goal | - Conversion - Leads |
Bidding strategy | - Maximum Delivery - Cost cap |
Dayparting | Select specific days or times to run the ad |
When to use Smart+ Lead Generation Campaigns
Smart+ Lead Generation campaigns are a good option for performance-focused advertisers who want to generate more leads in a cost-efficient manner.
Next steps
To create a Smart+ Lead Generation Campaign, choose the Lead generation objective when creating a campaign and toggle the Smart+ campaign option on. For more tips on how to create your Smart+ Lead Generation Campaign, refer to Best practices for Smart+ Lead Generation Campaigns.