Smart+ Lead Generation Campaigns let you create campaigns powered by AI for your lead generation goals. TikTok will automate the setup and optimize the campaign to deliver the right ad to the right person with the best performance. To learn more about Smart+ Campaigns, refer to About Smart+ Campaigns.
Optimized campaign creation: TikTok will create and manage the ads that best help you meet the objective that matters most to your business. Your campaigns will leverage all the best practices right out of the box, helping to deliver better performance with lower CPA and higher ROAS.
Simplified campaign setup: TikTok offers one simple and easy interface that will guide you to success with minimal effort, allowing you to spend less time on ads creation and campaign management.
Objective | Lead generation |
Destination | - Website landing page with form - TikTok Instant Form |
Targeting and audiences | - Location (users that are located-in or are regularly in the selected location) - Minimum age: 18 or 25 - Language - Audience exclusion - Audience suggestion (available by allowlist only. Contact your sales representative for more information) |
Placements | TikTok (including auto placements) Note: Manually selecting your placements is not supported by Smart+ Campaigns as it will default to automatic placement. You must create a non-Smart+ Campaign and manually select placement in order to exclude TikTok or Pangle. |
Optimization goal | - Conversion - Leads |
Bidding strategy | - Maximum Delivery - Cost cap |
Dayparting | Select specific days or times to run the ad |
Smart+ Lead Generation campaigns are a good option for performance-focused advertisers who want to generate more leads in a cost-efficient manner.
To create a Smart+ Lead Generation Campaign, choose the Lead generation objective when creating a campaign and toggle the Smart+ campaign option on.