About Smart+ App Campaigns

Last updated: December 2024

Smart+ App Campaigns let you create campaigns powered by AI for your app promotion goals. TikTok will assist in automating campaign setup and optimization to attempt to deliver the right ad to the right person as determined by our system to attempt to help you to achieve your performance goals. To learn more about Smart+ Campaigns, refer to About Smart+ Campaigns.

Key features of Smart+ App Campaigns

  • Better performance: Real-time optimization allows for more timely and efficient control over the start and stop times of campaigns/ads and automatic creation of new campaigns while shutting down underperforming ones. Through customized bidding and budget allocation capabilities, Smart+ ensures new creatives are explored, high-performing creatives get more exposure, and audience exploration and testing are conducted.

  • Efficiency you can rely on: Streamlined entry point and objective in TikTok Ads Manager to optimize conversion campaigns.

  • Creative made easy: Automate various elements of your creatives like videos, text, and call-to-action to prevent creative fatigue and optimize with ease. Smart+ will also attempt to shift budgets towards what it deems as the best performing creative to help you to achieve better results more quickly.


Available settings

Objective

App promotion

OS

iOS (Advanced Dedicated Campaign only) and Android

Placement

- iOS ADC: TikTok only. Search is not supported.


- Android: Automatic placement, including TikTok and Pangle (for available markets). Search is not supported. Note: Manually selecting your placements is not supported by Smart+ Campaigns at this time, as it will default to automatic placement selection.

Optimization goal

- MAI (install)


- AEO (in-app event)


- VBO (Android only)

Targeting country

Global

Bidding strategy

- iOS: Maximize delivery


- Android: Cost Cap, Maximum delivery, and Highest value. Note: Smart+ won't impact any ongoing Smart Performance Campaigns ("SPC") or their performance.

Format and landing Page

- Interactive Add-on (except Carousel)


- Spark ads and non-spark Ads. Note: Smart+ App Campaigns do not support mixing Spark ads and non-Spark ads in one campaign.



- iOS: App profile page

Others

- Multilingual tool: A function that automatically translates English video and text (caption) into other languages, delivering multilingual materials to users with the corresponding language settings.


- Recommended Ads: A feature in Smart+ App that suggests top-performing videos from past campaigns at the ad level when you create or edit Smart+ campaigns.


When to use Smart+ App Campaigns

  • iOS: Smart+ App Campaigns are a good fit for iOS advertisers who run or are eligible for Advanced Dedicated Campaigns.

  • Android: Smart+ App Campaigns are a good fit for Android advertisers who prioritize cost efficiency and performance scalability. Smart+ Android Cost Cap enables you to maintain your target CPA while simultaneously scaling your budget, which should assist in striking a balance between performance and scalability.


To create a Smart+ App Campaign, choose the App promotion objective when creating a campaign, select App install and toggle the Smart+ campaign option on. For more tips on how to create your Smart+ App Campaign, refer to Best practices for Smart+ App Campaigns.