App promotion

How to publish ads using App retargeting

Last updated: September 2024

Publish your ads using App retargeting after enabling retargeting on your mobile measurement partner (MMP) or on Events Manager. You can publish your ads with the following advertising objectives:

Learn more about app retargeting.

How to publish ads using App retargeting

How to publish ads using App retargeting for the App promotion objective:

  1. Log in to your TikTok Ads Manager account.

  2. Click the Campaign tab.

  3. Click Create.

  4. Select App Promotion.

  5. Select App retargeting.

  6. Select additional settings.

  7. Click Continue.

  8. Under the Content exclusions tab, select your Customer File or App Activity custom audience from the drop down menu.

  9. Complete additional settings and create your retargeting campaign.

    Add Audience 2 JPG

How to publish ads using App retargeting for the Product sales objective:

  1. Log in to your TikTok Ads Manager account.

  2. Click the Campaign tab.

  3. Click Create.

  4. Select Product sales.

  5. Select Catalog.

  6. Select additional settings. Note: Don't turn on iOS dedicated campaign toggle even if you are targeting iOS traffic.

    Product Sales JPG
  7. Click Continue.

  8. Under the Audience targeting tab, click Retarget Audience.

    • Note: If using a Retarget Audience, you will need to select the events you want to include or exclude from your audience and the timeframe those events occurred. You also have the ability to include or exclude a custom audience from your Retarget Audience.

      Add Audience 2 JPG
  9. Complete additional settings and create your retargeting campaign.