How to activate retargeting in Events Manager

Activate and validate retargeting setup in Events Manager. Once activated, you will be able to publish ads using App retargeting and see accurate retargeting events statistics in Events Manager. Activating retargeting in the Events Manager is more seamless and error free.

Before you begin

• Learn more about app retargeting.

Note: Once retargeting is activated in Events Manager, you will not be able to turn it off.

How to activate retargeting in Events Manager

To activate retargeting in Events Manager for a new or existing app:

1. Go to TikTok Ads Manager.

2. Click the Tools tab.

3. Click Events.

4. Select App Event.

When creating a new app:

1. Click Create New App.

2. Add the Download URL.

3. Choose your mobile measurement partner.

4. Check Enable Retargeting Attribution.

When editing an existing app:

1. Choose an app.

2. Go to Tracking settings.

3. Click Edit.

4. Click Enable Retargeting Attribution.