About Business Account integration with Business Center

Last updated: August 2025

You can more effectively manage your business on TikTok using both organic and paid tools and multiple user permissions when you integrate your Business Account with Business Center.


Note: Integrating a Business Account with a Business Center in the US, EU, or UK requires a registered Business Account. Learn how to register your Business Account.


Benefits

After you integrate your Business Account with Business Center, you can:

  • Add multiple users to manage various aspects of your business, both paid and organic, enabling your business to efficiently serve customers at scale.

  • Gain immediate access to essential Business Account metrics on the homepage, including followers, likes, profile visits, and video view metrics.

  • Refine your organic strategy using comprehensive metrics on reach, engagement, conversions, audience insights, and more.

  • Manage and publish content across multiple TikTok Business Accounts from a single interface.

  • Use a centralized scheduler that helps you plan and organize your posts, ensuring a consistent and strategic content flow.

  • Enable automatic messaging tools to automate responses to customer inquiries in a timely manner.

  • Access a messaging dashboard to organize and manage responses to your business's most commonly asked questions.

  • Manage Instant Forms to collect leads for your business.

  • Grant members one of the following permission levels for the Business Account:

    • Business Account admin: Business Account admins have access to all Business Account features, including member management and linking to Business Center.

    • Business Account operator: Business Account operators can manage TikTok analytics, messages, and profile information.

    • Business Account analyst: Business Account analysts only have access to analytics and are not able to manage messages, etc.

    Note: Once you add a Business Account to your Business Center, Analytics and Leads manager functionalities from Web Business Suite will also be available in the Business Center. Learn about Web Business Suite.


Learn more

For more information about Business Account functionalities in Business Center, visit the following: