How to Promote creator videos for your TikTok Shop

TikTok Shop allows sellers to create Promote campaigns using videos authorized by affiliate creators to sell more products. With affiliate creator videos, you can turn creative content into more effective ads for boosting product sales.

Before you begin:

Affiliate creators must provide authorization for you to use in your Promote campaigns. When you use a video created by an affiliate creator, they can earn commissions when someone buys your products.

Affiliate creators can authorize affiliate videos:

• When adding a product to a showcase, TikTok will send a notification to Get extra commission from affiliate videos.

• On the order details page of a completed promotion, affiliate creators can Authorize sellers to boost videos.

Learn how to authorize affiliate videos for Shop Ads.

How to Promote creator videos for your TikTok Shop

To Promote creator videos:

1. Create a Promote campaign in the TikTok mobile app. Learn about finding Promote in the TikTok app.

2. View Affiliate Videos. You can navigate there by:

   • Promote Assistant: You'll receive a notification in your Promote Inbox when a creator has authorized an affiliate video for your Shop products. Click Inbox. Under New affiliate videos available, click View more.

     
     
     

   • Promote Dashboard: In Promote, click on Mine. Click Affiliate videos. Note: If you haven't set a commission rate for the product chosen, you will need to set the commission before using the video for your campaign.

     
     
     

   • Completed Promote Order: On the order details page of a completed promotion, click Boost affiliate videos.

     
     
     

3. Select a video by clicking on Promote.

4. Under Choose your goal, select More product purchases. Learn how to set up Promote for product purchases.

Learn about best practices for using Promote to drive customer interest and actions, including other lower-funnel objectives and campaign optimization tips.