Best practices for using Promote to drive customer interest and actions

Promote is a powerful lightweight tool that you can use to drive audiences to your content. To turn this reach into further customer interest and actions, use our best practices for setting up your Promote campaigns with lower-funnel objectives and optimizing your Promote campaign's budget and targeting.

Set up lower-funnel objectives for Promote

Promote campaigns can have great reach and be highly engaging to build brand awareness. Promote can also help with your business goals related to leads, sales, and revenue by using calls to action for your viewers.

1. Website conversions objective: Drive viewers to your website, online store, event promotion, mailing list sign-up, and more. Then encourage them to take action, such as adding an item to their cart or completing payment. Learn how to set up Promote for website visits and conversions.

2. Lead generation objective: Collect leads from viewers of your content with Promote's lead generation objectives. Drive more messages, more phone calls, or more sign-ups on a custom lead form. Learn how to set up Promote for lead generation.

3. Product purchases objective: Boost sales, drive product awareness, and grow your TikTok Shop faster to achieve revenue goals. Learn how to set up Promote for product purchases.

Optimize your Promote campaign budget and targeting

Consider the following budget and targeting experiments to fine-tune your Promote campaigns for your objectives.

• Distribute your budget across objectives.

• Gradually expand ad delivery duration to grow your presence.

• Expand your customer demographic by trying different targeting combinations, including gender, age, interest, and geographic targeting to attract more potential customers.