About Promote on TikTok

Last updated: July 2026

Promote is an in-app advertising tool to help you amplify your TikTok videos and LIVEs. It allows you to quickly boost content with a few taps. Learn how to find Promote in-app or on the web.


Benefits of Promote

Promote serves three types of users: creators who want more visibility and followers, businesses that want awareness and leads, and TikTok Shop sellers who want more sales.

  • Get popular: Reach potential customers on TikTok with similar interests to your business and advertise your TikTok shop to achieve revenue faster.

  • Grow brand exposure: More traffic leads to more exposure for potential customers to discover your business and products.

  • Increase sales: By boosting LIVES and videos, Promote drives traffic that leads to conversions.


What to Promote

To maximize Promote, use different objectives and audience settings depending on your business goals:

  • Boost account: Get more video views, followers, and profile views.

  • Get leads: Get more TikTok messages, phone calls, form leads, or messages in other messaging apps.

  • Get sales: Get more website visits, website conversions, product purchases, or maximize GMV.

  • Boost LIVE: Get more LIVE views and LIVE followers.

You can start from a ready-made promotion pack with pre-set budget, duration, and audience, or build a custom promotion.

Learn how to integrate Promote with TikTok Ads Manager for more advanced features.


Promote policies

To use Promote, you must be at least 18 years old. To promote a LIVE, your account needs at least 1,000 followers. While all TikTok posts must follow TikTok Community Guidelines, TikTok Promote campaigns must follow additional policies. Learn more about TikTok Advertising Policies for Promote.