About Promote on TikTok

Last updated: August 2025

Promote is an in-app advertising tool to help you amplify your TikTok videos and LIVEs. It allows you to quickly boost content with a few taps. Learn how to find Promote in-app or on the web.


Benefits of Promote

  • Get popular: Reach potential customers on TikTok with similar interests to your business and advertise your TikTok shop to achieve revenue faster.

  • Grow brand exposure: More traffic leads to more exposure for potential customers to discover your business and products.

  • Increase sales: By boosting LIVES and videos, Promote drives traffic that leads to conversions.


What to Promote

To maximize Promote, use different objectives and audience settings depending on your business goals:

  • Awareness: Bring more eyes to your brand and products by reaching the people most likely to view and remember your ad. You can select the following awareness driven objectives:

    • Video views

    • LIVE views

    • Followers

    • Profile views

  • Conversion: Encourage potential buyers to follow through on their purchase. You can select from the following conversion driven objectives:

    • Messages

    • Product purchases

    • Product link clicks


Learn how to integrate Promote with TikTok Ads Manager for more advanced features.


Promote Assistant

Promote assistant is an AI-powered tool that provides instant answers and tips for using Promote. Click on the question mark icon to select a suggested prompt, pick from a list of questions, or type your question. If Promote assistant can help, you'll receive a reply or be asked to create a support ticket for further help.


Learn more best practices for using Promote.


Promote policies

While all TikTok posts must follow TikTok Community Guidelines, TikTok Promote campaigns must follow additional policies. Learn more about TikTok Advertising Policies for Promote.