About Promote on TikTok

Last updated: June 2025

Promote is a full-funnel, lightweight advertising tool found within the TikTok app. It allows you to quickly boost content with a few taps. Consider Promote for boosting:

  • Your content, including videos, LIVEs, and photo posts

  • User-generated content

  • Content with product links from your affiliate sellers to gain brand awareness and drive sales


Benefits and features

With Promote, you can optimize your ads for specific objectives for your marketing needs. Whether you are looking to build your brand awareness, generate more leads, or increase sales, Promote's objectives can help you with your business goals.


Upper-funnel objectives:

  • More video views

  • More LIVE views

  • More followers (video and LIVE)

  • More profile views

Lower-funnel objectives:

  • More product purchases

  • More website visits

  • More website conversions

  • More messages

  • More phone calls

  • More leads


Promote provides you with performance analytics for your campaign, including:

  • The number of your video views

  • The number of likes, comments, and shares for your video

  • How many people visited your website link

  • The age and gender of the people interacting with your video


Integrating Promote with TikTok Ads Manager

By integrating Promote with TikTok Ads Manager, you can access new conversion objectives to achieve your full-funnel goals, easily manage all your campaigns, billing, and more from within the full-suite TikTok Ads Manager. Learn more about the Promote integration with TikTok Ads Manager and how to integrate Promote with TikTok Ads Manager.


Promote policies

While all TikTok posts must follow TikTok Community Guidelines, TikTok Promote campaigns must follow additional policies. Learn more about TikTok Advertising Policies for Promote.


Learn how to find Promote in-app and on web

You can find Promote in-app and via the web using several methods.