Sharing a TikTok account through Business Center is a secure method for authorizing partners to manage your advertising campaigns. This process allows you to grant specific permissions for advertising activities without compromising the full ownership and control of your TikTok account.
Ensure you are a member with Admin access to the Business Center.
Ensure you have added the partner that you wish to share access with to your Business Center.
Ensure the TikTok account that you want to share has been linked for account management or created within the Business Center. Learn how to link an existing TikTok account for account management or create an Organization Account.
Note: If the TikTok account was linked for account management, it is critical that you have requested and obtained TikTok account sharing permission from the account user. Without this specific authorization, you will be unable to share the account with any partners.
Log in to your TikTok Business Center account.
On the left side menu, click Accounts.
Click TikTok accounts.
Locate the TikTok account you want to share and click View in the Action column.
Navigate to the Partners tab and click Share with partner.
Note: If the Partners tab is not visible, it likely indicates that the necessary TikTok account sharing permission has not been granted by the TikTok account user. You can edit your Business Center's permissions to the TikTok account to request this access.
Select the partners from the list.
Select the desired level of access for the partners. You can only grant permissions that your Business Center already has. If a permission is unavailable, you need to edit your Business Center's permissions to the TikTok account first to obtain that permission from the TikTok account user.
To ensure that partners can use the TikTok account to run Spark Ads, turn on Existing posts and Publish and manage new videos.
(Recommended) To prevent partners from publishing posts that appear directly on the TikTok account's profile, assign the Show through ads only permission. This setting ensures partners cannot disable the "Show through ads only" toggle in Ads Manager when creating Spark Ads.
To allow partners to publish posts that appear on the profile, assign the Show on TikTok profile and in ads permission. This allows them to control the "Show through ads only" toggle in Ads Manager.
Click Confirm to complete the process. Upon confirmation, a system notification will be automatically sent to the TikTok account owner in the TikTok mobile app, informing them that their account has been shared
Once you confirm, your partners will receive access to the TikTok account with the permissions you assigned. They can then use the TikTok account for advertising purposes, such as running Spark Ads, based on the access level you've provided. You can monitor their activity and manage permissions at any time.