List of key reporting metrics for LIVE Shopping Ads
LIVE Shopping Ads lets you promote your products in your live video where people can purchase your products throughout the stream.
The reporting metrics below are available in the Campaign tab of your TikTok Ads Manager account:
Category | Parent Metric | Definition | Associated Metrics |
Basic Data | Clicks | Number of clicks from your ads. This includes clicks that lead to destination as well as those for social and interaction purposes. | Clicks Cost per click (CPC) Click through rate (CTR) |
LIVE | LIVE Views | Number of times your LIVE was viewed from an ad. Revisits are counted. | LIVE views LIVE unique views 10-second LIVE views |
LIVE | LIVE product clicks | Number of time viewers clicked a product and viewed its details page during your LIVE. | Live product clicks |
Video Play | Video Views (only applicable for Video-to-LIVE creatives) | Number of times your video started to play. For each video impression, plays are counted separately and replays are excluded. | Video views 6-second video views Video views at 100%, 75%, 50%, 25% Average play time per video view |
Shop Event | Product page views (Shop) | The number of product details page view events that are attributed to your ads. | Product page views Cost per product page view Product page view rate Value per product page view Product page view value |
Shop Event | Checkouts Initiated (Shop) | The number of TikTok Shop initiate checkout actions attributed to your ads. | Checkouts initiated (TikTok Shop) Cost per checkout initiated (TikTok Shop) Unique checkout initiation rate (TikTok Shop) Value per checkout initiated (TikTok Shop) Checkout initiation value (TikTok Shop) |
Shop Event | Adds to cart (onsite) | The number of onsite add to cart actions attributed to your ads. | Adds to cart (onsite) Cost per add to cart (onsite) Unique add to cart rate (onsite) Value per add to cart (onsite) Add to cart value (onsite) |
Shop Event | Purchases (Shop) | The number of purchase events that are attributed to your ads. | Purchases (Shop) Cost per purchase Unique purchase rate Average order value Gross revenue |
Shop Event | ROAS (Shop) | The return (Gross Revenue) on ad spend (Cost) based on purchase event. | Return on ad spend |
Engagement | Paid profile visits | Number of visits to the associated profile during the ad impression. | Paid profile visits |
Engagement | Paid follows | Number of follows to the associated profile during the ad impression. | Paid follows |