Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Sales
Product sales objective
Catalog setup
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- About catalogs
- How to create a Catalog
- Catalog Product Parameters
- How to import your product catalog from Google Merchant Center
- How to disconnect a product catalog from Google Merchant Center
- How to set up your mobile measurement partner for Video Shopping Ads
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- About Catalog Event Match Rates
- How to set up and view catalog match rate
- Best practices for increasing catalog event match rates
- How to troubleshoot catalog match rate issues
- How to use the Diagnostic dashboard in Catalog Manager
- List of catalog product issues and suggested actions
- About Enhanced Catalog Review
- Best practices for catalog
- How to create Product Sets
- About the Catalog Product Performance Report in TikTok Ads Manager
- List of supported dimensions and metrics for Catalog Product Performance reports
- About Catalog Insights
- How to use Pixel Upload with Catalogs
- How to manage Catalogs
- How to connect your Catalog to an App Event Source
- How to create video packages in a Catalog
- Specifications for Video Packages
- List of supported Product Set filters
- Tips for filtering products in your Product Sets
- Best practices for Product Sets
- How to appeal rejected catalog products
- How to manually refresh products in your catalog
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Video Shopping Ads (for Catalog)
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- How to create Video Shopping Ads for your Catalog
- How to use Ad Level URL Parameters for Video Shopping Ads (for Catalog)
- About Destinations on Video Shopping Ads
- About Interactive Add-ons for Video Shopping Ads
- How to create a Catalog Carousel on TikTok Ads Manager
- How to create a template video
- How to create a single video on TikTok Ads Manager
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TikTok Shop Ads
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- About TikTok Shop Ads in TikTok Ads Manager
- About TikTok Commerce
- About TikTok Shop Ads
- About product sources for TikTok Shop ads
- About video sources for Shop Ads
- How to add product links to TikTok videos
- How to use your TikTok Shop official account for Shop Ads
- Troubleshooting TikTok Shop Ads in Seller Center
- About TikTok Shop and Showcase
- How to appeal rejected Shop Ads
- About gross revenue for TikTok Shop Ads
- About Gross Revenue Optimization for TikTok Shop Ads
- How to set up Gross Revenue Optimization for TikTok Shop Ads
- Best practices for Gross Revenue Optimization for TikTok Shop Ads
- About Keyword expansion for TikTok Shop ads
- How to use Keyword expansion for TikTok Shop ads
- Best practices for Keyword expansion for TikTok Shop Ads
- Reporting for Keyword expansion for TikTok Shop Ads
- About affiliate creatives for TikTok Shop Ads
- About TikTok Shop Ads reporting time
- How to view Shop Ads metrics in TikTok Ads Manager
- About Shop Tab placements for Shop Ads
- How to get Showcase permission
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Video Shopping Ads (for TikTok Shop)
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- How to create Video Shopping Ads for TikTok Shop
- How to set up Video Shopping Ads with Showcase
- Best practices for Video Shopping Ads with TikTok Shop
- About product anchor links in Video Shopping Ads
- About the "all products" setting for Video Shopping Ads
- List of key reporting metrics for Spark Ads in Video Shopping Ads
- About Interactive Add-ons for Video Shopping Ads
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- Spark Ads in Video Shopping Ads
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LIVE Shopping Ads
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- How to Create LIVE Shopping Ads
- List of key reporting metrics for LIVE Shopping Ads
- Best practices for LIVE Shopping Ads creatives
- Best practices for optimizing LIVE Shopping Ads
- Audience best practices for LIVE Shopping Ads
- Best practices for setting a LIVE Shopping Ads budget
- Available scheduling options for LIVE Shopping Ads
- About Daylight Saving Time and Scheduling LIVE Shopping Ads
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About attribution windows for LIVE Shopping Ads
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Product Shopping Ads
Shop affiliate creatives
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- About affiliate creatives for TikTok Shop Ads
- How to turn on Shop Ads commission rates for products in Seller Center
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- How to authorize affiliate videos for TikTok Shop Ads
- Differences between affiliate mass authorization and video code authorization
- About setting different affiliate commission rates for TikTok Shop Ads
- About the affiliate creative commission
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Store Promotion Ads
Tokopedia Ads
Website
Web VBO
- Ad objectives /
- Sales /
- LIVE Shopping Ads /
How to Create LIVE Shopping Ads
LIVE Shopping Ads help people on TikTok discover and watch your LIVE videos, and browse and buy your products during your livestream.
Before you begin
You'll need to set up a TikTok Shop and connect it to your ad account.
Connect one or more ad accounts to your shop in Seller Center. Learn how to set up TikTok Shop ads in seller center.
Request access to one or multiple TikTok Shops in Business Center. Learn how to request TikTok Shop access from Business Center.
How to create LIVE Shopping Ads
To create LIVE Shopping Ads:
Log in to TikTok Ads Manager.
Click Create ad.
Select Sales for your ad objective and choose TikTok Shop for your product source.
Complete your campaign settings and click Continue.
In the Shop Ads type section, click LIVE Shopping Ads.
Choose your Identity. This is the TikTok account you'll use to go LIVE.
If you haven't connected to a TikTok account yet, you can request access from a Business Center or create a new account.
In the Audience targeting section, choose your audience size. Make sure your age selection is set to 18+. We recommend that you ensure the target audience size is Fairly Broad.
In the Budget & Schedule section, choose a start and end date and time for your Live Shopping Ads to match your LIVE session schedule.
Note: Your livestream must start within 48 hours of the planned start time. Learn more about scheduling LIVE Ads.
In the Bidding & Optimization section, choose your optimization goal and target ROAS.
Choose your attribution settings. Learn more about attribution windows for LIVE shopping ads.
Choose the TikTok Shop you want to promote. If you don't want to specify a TikTok Shop, you can promote a product showcase instead.
Note: If you choose a 30-minute click (LIVE) attribution window, you can't specify a TikTok Shop.
Click Advanced settings to choose a bidding strategy for your campaign.
Click Continue.
In the Ad format section, choose the video you want to use for your ad.
Click Real-time LIVE to use your livestream, or click Single video to use one of your existing videos.
Complete the rest of your ad settings.
When you're finished, click Submit.
Your ad will appear in the TikTok feed, Shopping Center, and search. When someone clicks on your LIVE shopping ad, they will visit the video or livestream you selected. You can measure the performance of your LIVE Shopping Ad in the Campaigns tab in Ads Manager, or in the ads dashboard in Seller Center.