This article is a glossary of important metrics for Spark Ads in Video Shopping Ads that are supported by TikTok Ads Manager. You can find these in the Reporting tab in your TikTok Ads Manager account.
Category | Parent Metric | Definition | Associated Metrics | Notes |
Basic Data
| Clicks | The number of clicks on your ads
| -Clicks -CPC -CTR |
|
Video Play | Video Views | The number of times someone started playing your video | -Video Views -6-Second Video Views -Video Views at 100%, 75%, 50%, 25% -Average Watch Time |
|
Shop Event | Product Page Views (Shop)
| The number of product details page view events that are attributed to your ads | -Product Page Views (Shop) -Cost per Product Page View (Shop) -Product Page View Rate (Shop) -Value per Product Page View (Shop) -Product Page View Value (Shop) | The number of views on the PDP of TikTok Shop - Entered PDP |
Checkouts Initiated (Shop) | The number of initiate checkout events that are attributed to your ads | -Checkouts Initiated (Shop) -Cost per Checkout Initiated (Shop) -Checkout Initiation Rate (Shop) -Value per Checkout Initiated (Shop) -Checkout Initiation Value (Shop) | The number of clicks on the Buy Now or Buy With Coupon button on the PDP of TikTok Shop, plus the number of clicks on the Check Out button on Shopping Cart Page of TikTok Shop - a) Clicked "buy now" or "buy with coupon" button on PDP b) Clicked "check out" button on Shopping Cart Page | |
Adds To Cart (Shop) | The number of add to cart events that are attributed to your ads | -Adds To Cart (Shop) -Cost per Add To Cart (Shop) -Add To Cart Rate (Shop) -Value per Add To Cart (Shop) -Add To Cart Value (Shop) | The number of clicks on the Add To Cart button on the PDP of TikTok Shop - Clicked "add to cart" button on PDP. Please note that it is possible to initiate checkout directly without first adding to cart. | |
Purchases (Shop) | The number of purchase events that are attributed to your ad | -Purchases (Shop) -Cost per Purchase (Shop) -Purchase Rate (Shop) -Average Order Value (Shop) -Gross Revenue (Shop) | The number of purchases from the advertised TikTok Shop - Successfully submitted order | |
ROAS (Shop) | The return (Gross Revenue) on ad spend (Cost) based on purchase event |
| ||
Engagement | Instant Experience Average View | Applicable only when multi-products are selected | -Instant Experience Average View Time -Instant Experience Average View Percentage |
|