About TikTok Shop Ads

If you have a TikTok Shop, you can create ads with the Product sales objective in TikTok Ads Manager to create Shop Ads. TikTok Shop Ads will use the products from your shop, Showcase or Catalog that you choose, and can be optimized for actions that are the most valuable for your shop. Shop Ads using the Product sales objective include:

• Video Shopping Ads: Add shopping options to your TikTok videos and advertise your products.

• LIVE Shopping Ads: Add shopping options to your LIVE videos and advertiser your livestreams.

• Product Shopping Ads: Create ads for your products using images and info from your Product Details Page.

Next steps

You can evaluate your Shop Ads campaign in TikTok Ads Manager by selecting Custom Columns and switching to Shop Ads. You can also see metrics for your Shop Ads in Seller Center.