Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- Instant Pages /
How to track offsite web events from an Instant Page
When you create a TikTok Instant Page, the actions people take on your Instant Page are automatically measured. You can use the TikTok Pixel or prepare a URL using UTM parameters to measure web events from your Instant Page
Before you begin
Before you track events on the Instant Page:
How to track offsite web events with TikTok Pixel
To track web events with TikTok Pixel:
Use the TikTok Event Builder to configure the TikTok Pixel events.
Direct your URLs on the Instant Page to pages on your website where the TikTok Pixel is installed.
When you use the TikTok Pixel to measure offsite web events, you can monitor the events from TikTok Ads Manager, including the Campaign and Reporting tabs, and from the pixel event page in Event Manager.
If you use a third-party platform to analyze your offsite web traffic, you can add links with UTM parameters to your instant page. Learn more about how to use Ad Level URL Parameters for Video Shopping Ads (for Catalog).
Note: You can use links with UTM parameters to bring people to pages on your website where you have installed the TikTok Pixel.