The TikTok Event Builder is a tool to setup up events and parameters on your website without coding. Event Builder can suggest events and parameters based on information on your web page. The tool analyzes your website's button text and elements to suggest relevant standard events and parameters. Additionally, you can manually add specific events by selecting buttons or URL keywords.

Benefits of the Event Builder

• Simplified Event and Parameter Setup: Easily configure standard website events like purchases and registrations; set up value, currency, content ID, and content type parameters without writing code.

• Enhanced Measurement: Gain insights into user actions on your website, measure performance metrics, and optimize your campaigns for better results.

Key Concepts

• Events: Events are actions taken on your website, like adding an item to a cart or making a purchase. Learn more.

• Parameters: Parameters are additional details about those events, like the value of a purchase or a specific product ID, that can contribute to campaign performance. Learn more.

Example: Imagine you run an e-commerce store and want to measure how many people add a specific product to their carts. Using the Event Builder, you can easily set up an "Add to Cart" event and configure the SKU ID as a content ID parameter. This data allows you to create ad campaigns on TikTok showcasing the product to users who have previously shown interest.

Next Steps

Ready to start creating events with the Event Builder? Check out our guide on how to use the TikTok Event Builder for step-by-step instructions. Explore our Help Center for additional resources on leveraging events and parameters to optimize your TikTok advertising campaigns.