About Attribution Analytics in TikTok Ads Manager

You can use attribution analytics to understand the actions people take after clicking or viewing your ad over a certain period of time.

Features

• Performance Comparison: Gives you the ability to compare your performance across different attribution windows.

• Time to conversion: Gives you the average time it takes to convert after the last ad interaction. This feature also shows the number of attributed events recorded each day after ad exposure.

• Touchpoints to conversion: Shows the successful ad interaction paths that lead to conversions. This feature helps get an idea of which campaign paths drive more value and if there is synergy between campaigns that leads to more conversions.

• Assisted conversions: Gives you a breakdown of TikTok attributed conversions into TikTok assisted and TikTok referred conversions.

Next steps

Learn how to:

• View performance comparison analytics

• View Time to Conversion analytics

• View Touchpoints to Conversion analytics

• View Assisted conversions analytics