About Attribution Analytics in TikTok Ads Manager
You can use attribution analytics to understand the actions people take after clicking or viewing your ad over a certain period of time.
Features
Overview: Allows you to visualize the full-funnel and view-through impact of your TikTok ads with integrated first-party and third-party comparisons (limited availability), strategies to improve performance and help you optimize TikTok budgets.
Performance Comparison: Gives you the ability to compare your performance across different attribution windows.
Time to conversion: Gives you the average time it takes to convert after the last ad interaction. This feature also shows the number of attributed events recorded each day after ad exposure.
Touchpoints to conversion: Shows the successful ad interaction paths that lead to conversions. This feature helps get an idea of which campaign paths drive more value and if there is synergy between campaigns that leads to more conversions.
Assisted conversions: Gives you a breakdown of TikTok attributed conversions into TikTok assisted and TikTok referred conversions.
TikTok Ads and Third-Party Reporting Comparison: Insights into why and how your TikTok Ads Manager and Google Analytics results differ, including what that means and the relevant recommendations (subject to availability).
