How to create Smart+ Catalog Ads

Catalog Ads are an ad solution that uses images, videos, and product information from your Catalog to create personalized ads. You can use Catalog Ads to reach new and existing engaged audiences and personalize product recommendations based on their interests and behaviors. With Smart+, you can create a Catalog Ads campaign powered by AI that automates the ad creative, interactive add-ons, and budget settings to achieve your goals.

Before you begin

• Create a catalog with products. You will need at least 4 products in your catalog that are in stock, approved and activated.

• Create single videos or carousels with images or videos from your product catalog.

Note: You don't need to set up a TikTok Shop when you choose a Catalog as your product source. If you want to promote your TikTok Shop products, learn about Video Shopping Ads (for TikTok Shop).

Learn about best practices Catalog Ads.

How to create Smart+ Catalog Ads

To create Smart+ Catalog Ads:

1. Log in to TikTok Ads Manager

2. Click Campaign at the top of your dashboard.

3. Click +Create.

4. Select Sales.

5. Choose Website as your campaign objective.

6. Choose Smart+ campaign as your campaign type.

7. Click Continue.

8. In the Product source details section, turn on Use catalog.

9. Choose the Catalog you want to use.

10. Choose which products you want to include in your Catalog Ad. You can choose:

    • All products: Feature all the products in your catalog.

    • Product set: Your ad will dynamically feature products from the product set you chose.

    • Specific products: Choose up to 20 products from your catalog.

11. In the Ads generation section, choose the videos you want to use for your ads. Note: A Catalog carousel will be automatically generated using images from your product details in addition to the videos you choose.

    • Turn on use TikTok account to deliver Spark Ads to use posts from a connected TikTok account.

    • Click +Add videos to choose videos from your library to feature in your ad.

    • Click +Create new videos to create, edit and upload new videos.

12. Dynamic add-ons will be automatically selected to help optimize your ad performance for Catalog video or Single video formats. Learn more about interactive add-ons for Catalog Ads.

13. Add a URL for the website you want people to visit from your ads. You can add URL parameters to track which ads directed people to your website. Learn more about URL parameters for Carousel Ads.

14. In the Tracking section, click Edit to add any third-party tracking settings you've set up for your website.

15. Complete the rest of your campaign settings. When you're finished, click Publish.

Your Catalog Ads and the products in your Catalog will be submitted for review. When your Smart+ Catalog Ads are approved, your campaign will begin to optimize according to the goals you chose. You can edit your ads any time in the Campaign tab in TikTok Ads Manager.