Name: TikTok Insights: Research Tool | Learning and Resources
Brand: TikTok

Leer jou gehoor beter ken met TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here

Ligging:

Gen Z

Millenniumgeslag

Gen X +

All TikTok users

Skepper

Gehoor

Vertroue en veiligheid

Ad Solutions

Effectiveness

Apps

Motor

Skoonheid en persoonlike versorging

Verbruikerverpakte goedere

Onderwys

Entertainment

Fashion

Finansiële dienste

Kos en drank

Speletjies

Kleinhandel

Real Estate

Sports

Tech

Telekommunikasie

Reis

Terug skool toe

Swart Vrydag

Kersfees

Paasfees

Vadersdag

Gradedag

Halloween

Hot Sale

Moedersdag

Ramadaan

Sint Patricksdag

Superbowl

Onafhanklikheidsdag

Valentynsdag

Ferragosto

Reyes Magos

World Cup

Buen Fin

Songkran

Mega-uitverkopings

Tet

Summer

Carnival

Eid

Fiestas Patrias

Copa America

Olympic Games

TikTok Insights spog met derdepartynavorsing in opdrag van TikTok onder volwassenes wat 18+ is.

Totaal: 11035 resultate

3 in 5

Among Gen Z TikTok users, 3 in 5 discoveries made on TikTok started with an intention.

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

34% of TikTok users buy food & beverage products they have discovered on the platform.

1.5

Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok.

64% of TikTok users saved posts about personal care on the app for future reference in the past month.

1.4

TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users).

1.4

TikTok users are 1.4x more likely to order more food or grocery deliveries during festive seasons (vs. non-TikTok users).

81% of Gen X TikTok users who follow a brand on TikTok say they feel more connected to the brand if the brand 'likes' a comment they've posted.

After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.

77% of TikTok users who found inspiration for activities, travel, tips, and more, started with the intention to do so.

95% of TikTok users agree that finance-related topics are very important to them.

54% of Millennial TikTok users learned something new or found information about a topic on TikTok within the last 30 days.

Wêreldwyd

Ad Solutions

After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=259)