TikTok Insights: Research Tool | Learning and Resources

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Leer jou gehoor beter ken met TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here

Ligging:

Gen Z

Millenniumgeslag

Gen X +

All TikTok users

Skepper

Gehoor

Vertroue en veiligheid

Ad Solutions

Effectiveness

Apps

Motor

Skoonheid en persoonlike versorging

Verbruikerverpakte goedere

Onderwys

Entertainment

Fashion

Finansiële dienste

Kos en drank

Speletjies

Kleinhandel

Real Estate

Sports

Tech

Telekommunikasie

Reis

Terug skool toe

Swart Vrydag

Kersfees

Paasfees

Vadersdag

Gradedag

Halloween

Hot Sale

Moedersdag

Ramadaan

Sint Patricksdag

Superbowl

Onafhanklikheidsdag

Valentynsdag

Ferragosto

Reyes Magos

World Cup

Buen Fin

Songkran

Mega-uitverkopings

Tet

Summer

Carnival

Eid

Fiestas Patrias

Copa America

Olympic Games

TikTok Insights spog met derdepartynavorsing in opdrag van TikTok onder volwassenes wat 18+ is.

Totaal: 15608 resultate

2.3

Dit is 2,3x meer waarskynlik as ander platformgebruikers dat Millenniër-TikTok-gebruikers 'n plasing sal skep en 'n handelsmerk sal etiketteer

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1 in 2

1 in 2 Millennials explicitly view TikTok as entertaining.

3 in 5

Among Gen Z TikTok users, 3 in 5 discoveries made on TikTok started with an intention.

81% van TikTok-gebruikers wat 'n Terug skool toe-aankoop gemaak het, sê die platform het 'n rol gespeel in aankope/geskenke wat gekoop is.

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40% of Millennial TikTok users say the platform helps them discover new things.

86% of TikTok users agree that they can find their type of content on TikTok.

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

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34% of TikTok users buy food & beverage products they have discovered on the platform.

1.5

Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok.

44% of Gen X TikTok users say the platform helps them discover new things.

64% of TikTok users saved posts about personal care on the app for future reference in the past month.

1.4

TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users).

Verenigde Koninkryk

Ad Solutions

37% of SMB users who have used TikTok have been able to gather authentic reviews and feedback from users in the comment section on TikTok.

Source: TikTok Marketing Science SMB Advertiser Research (UK Results) conducted by Advertiser Perceptions 2022 (n=100)

Leer jou gehoor beter ken met TikTok Insights

TikTok Insights

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