Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 24.00% | 24.39% | 27.04% | 9.47% | Related videos |
2 | game play failed | 17.55% | 13.93% | 29.02% | 28.12% | Related videos |
3 | profit implication | 16.46% | 9.18% | 31.58% | -17.11% | Related videos |
4 | hook | 16.00% | 12.70% | 26.56% | -7.80% | Related videos |
5 | game play | 15.33% | 12.15% | 24.61% | -20.32% | Related videos |
6 | simulation operation | 12.44% | 12.33% | 21.07% | 10.25% | Related videos |
7 | free to play | 5.49% | 9.06% | 33.23% | -42.69% | Related videos |
8 | download call_to_action | 5.33% | 5.78% | 17.83% | -29.23% | Related videos |
9 | character selection | 1.60% | 0.46% | 18.42% | -24.01% | Related videos |
10 | fighting scene | 0.49% | 3.72% | 21.65% | 23.48% | Related videos |