Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | hook | 26.09% | 16.80% | 45.11% | -14.85% | Related videos |
2 | simulation operation | 23.85% | 18.66% | 28.09% | 4.76% | Related videos |
3 | free to play | 15.37% | 14.68% | 27.85% | -16.84% | Related videos |
4 | game play | 10.50% | 11.52% | 29.15% | -3.27% | Related videos |
5 | game play failed | 9.29% | 8.72% | 20.00% | -8.05% | Related videos |
6 | merge | 6.09% | 15.73% | 10.12% | -10.62% | Related videos |
7 | character selection | 3.37% | 0.90% | 8.28% | 141.66% | Related videos |
8 | profit implication | 1.26% | 2.32% | 10.34% | -17.24% | Related videos |
9 | download call_to_action | 1.07% | 24.68% | 22.02% | -12.00% | Related videos |
10 | fighting scene | 0.16% | 32.15% | 29.56% | 3.44% | Related videos |