Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 41.80% | 47.36% | 28.86% | -15.63% | Related videos |
2 | hook | 24.68% | 27.75% | 16.67% | -3.88% | Related videos |
3 | simulation operation | 21.78% | 5.95% | 14.59% | -9.68% | Related videos |
4 | building | 5.17% | 5.73% | 14.29% | -35.71% | Related videos |
5 | fighting scene | 4.97% | 5.08% | 32.69% | 1.43% | Related videos |
6 | has shooting | 4.63% | 3.04% | 16.10% | -15.31% | Related videos |
7 | game play failed | 2.65% | 14.38% | 11.04% | -24.97% | Related videos |
8 | game play | 2.23% | 8.25% | 21.96% | 0.71% | Related videos |
9 | download call_to_action | 1.64% | 3.00% | 16.70% | -15.19% | Related videos |
10 | character selection | 0.84% | 0.90% | 30.25% | -48.89% | Related videos |
11 | free to play | 0.62% | 1.50% | 17.21% | -37.85% | Related videos |