Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | building | 45.19% | 56.55% | 73.85% | -18.51% | Related videos |
2 | merge | 36.67% | 54.58% | 44.63% | -19.32% | Related videos |
3 | game play | 6.00% | 12.74% | 24.53% | -6.16% | Related videos |
4 | download call_to_action | 3.81% | 7.51% | 22.41% | -8.21% | Related videos |
5 | game play failed | 3.30% | 9.89% | 14.86% | -34.57% | Related videos |
6 | hook | 2.99% | 11.52% | 23.33% | 25.77% | Related videos |
7 | has shooting | 2.66% | 4.01% | 14.46% | 34.94% | Related videos |
8 | free to play | 1.10% | 2.87% | 21.31% | 20.08% | Related videos |
9 | fighting scene | 0.85% | 5.05% | 16.60% | -20.96% | Related videos |
10 | simulation operation | 0.77% | 3.08% | 31.68% | -18.49% | Related videos |
11 | profit implication | 0.65% | 1.83% | 34.09% | -17.78% | Related videos |
12 | character selection | 0.28% | 2.88% | 30.73% | 53.32% | Related videos |