Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | character selection | 44.17% | 39.79% | 55.00% | -28.82% | Related videos |
2 | merge | 40.63% | 47.02% | 17.09% | 46.93% | Related videos |
3 | building | 10.30% | 12.64% | 17.24% | -46.36% | Related videos |
4 | has shooting | 8.26% | 4.71% | 6.21% | -37.93% | Related videos |
5 | game play failed | 7.32% | 12.14% | 9.62% | 29.81% | Related videos |
6 | hook | 4.33% | 3.68% | 4.38% | -64.56% | Related videos |
7 | download call_to_action | 4.28% | 4.99% | 11.21% | -64.95% | Related videos |
8 | simulation operation | 3.54% | 2.67% | 25.25% | -1.02% | Related videos |
9 | free to play | 1.40% | 2.34% | 18.54% | -46.39% | Related videos |
10 | game play | 1.29% | 6.49% | 21.06% | -16.73% | Related videos |
11 | profit implication | 1.19% | 0.94% | 12.00% | -72.73% | Related videos |
12 | fighting scene | 0.26% | 1.61% | 9.57% | -81.85% | Related videos |