Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 45.72% | 53.18% | 15.30% | -44.91% | Related videos |
2 | character selection | 43.15% | 67.07% | 35.29% | -60.78% | Related videos |
3 | simulation operation | 17.93% | 5.27% | 17.40% | -40.89% | Related videos |
4 | building | 8.54% | 10.46% | 16.07% | -59.02% | Related videos |
5 | has shooting | 6.75% | 5.51% | 7.43% | -5.20% | Related videos |
6 | hook | 5.14% | 12.95% | 4.37% | -42.83% | Related videos |
7 | game play failed | 3.94% | 21.03% | 11.54% | -37.69% | Related videos |
8 | game play | 1.40% | 6.53% | 20.18% | -27.75% | Related videos |
9 | fighting scene | 1.34% | 3.17% | 20.33% | -44.03% | Related videos |
10 | download call_to_action | 1.10% | 2.44% | 23.79% | -32.35% | Related videos |
11 | free to play | 0.39% | 1.24% | 17.45% | 4.70% | Related videos |