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Creative Insights

Dive into the data and insights behind the best performing ads on TikTok
Best practices
We identified these top creative insights to help you create the best performing TikTok ad
Resolution
720P
83%
83.19% of top-performing videos have a resolution of at least 720P.
5.39% lift in impressions
A video resolution of 720P or above indicates a 5.39% lift in impressions, compared against other video resolutions.
83.19% of top-performing videos have a resolution of at least 720P.

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Audio
Used
93%
93.02% of top-performing videos use audio.
16.05% lift in impressions
Adding audio of any kind indicates a 16.05% lift in impressions, compared against videos without any audio.
93.02% of top-performing videos use audio.

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Aspect Ratio
9:16
98%
98.63% of top-performing videos use the recommended 9:16 aspect ratio.
60.45% lift in impressions
Using the recommended 9:16 aspect ratio indicates a 60.45% lift in impressions, compared against videos that fit poorly on the screen (and therefore show empty black space along one or more screen edges).
98.63% of top-performing videos use the recommended 9:16 aspect ratio.

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Orientation
Vertical
82%
82.13% of top-performing videos use a vertical aspect ratio.
40.08% lift in impressions
Vertical video indicates a 40.08% lift in impressions, compared against videos using a square or horizontal aspect ratios.
82.13% of top-performing videos use a vertical aspect ratio.

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Vertical Tips
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